Bachelor Degrees in Event, Sport & Entertainment Management

Our 3.5-year Event, Sport and Entertainment (ESE) Management degrees include two internships and “The Project Factory”, an exciting applied learning experience where students practice event management for approximately 10 campus events, both cultural and sport events, each semester. Students learn to master a wide range of event management functions including planning and budgeting, marketing communications, ticket sales, registration, logistics, security and more. The final year of studies is dedicated to core business management and specialization courses to prepare students for a wide range of senior management positions in the booming MICE, sports and entertainment industries.

Event, Sport and Entertainment Degrees & Specializations

Bachelor of Business Administration in Event, Sport and Entertainment Management

Bachelor of Arts International Event Management

Bachelor of Arts International Sport Management

Bachelor of Arts Event, Sport and Entertainment Marketing and Communication Management

Bachelor in Event, Sport & Entertainment Courses

Bachelor of Business Administration in Event, Sport and Entertainment Management 

Semester 1
- The Entertainment Industries (ESE180) 3 credits
- Principles of Sport Management (ESE184) 3 credits
- Operational Event Planning (ESE185) 3 credits
- The Project Factory I (ESE154) 4 credits
- English for Academic Purposes (HG810) or Critical Reading and Writing (HG812),
or if achieved Foreign Languages (HG820-824) 4 credits
- Information Technology (122) 3 credits
- Personal Development and Academic Skills (802) 2 credits
- Remedial English (HG815) 0 credits
 
Semester 2 
- Project Factory II (ESE254) 4 credits
- Career Planning (ESE258) 3 credits
- Basic Finance in Event, Sport, and Entertainment (ESE255) 3 credits
- Management Principles (ESE256) 3 credits
- Principles of Marketing and Communication (ESE257) 3 credits
- English for Academic Purposes (HG810) or Critical Reading and Writing (HG812),
or if achieved Foreign Languages (HG820-824)
- IT in Business and Society (HG808) 4 credits
- Personal Development and Academic Skills (HG804) 2 credits
 
Semester 3
- Internship (ESE300) 2 credits
- Applied Learning in Practice (ESE301) 2 credits
 
Semester 4
- Managing Events (ESE494) 3 credits
- Emerging Technologies on Event, Sport, and Entertainment (ESE482) 3 credits
- Management Finance for Event, Sport, and Entertainment (ESE413) 3 credits
- Creativity and Innovation (ESE493) 3 credits
- English for Academic Purposes (812) or if achieved one General Education Elective 3 credits
- Two General Education Elective courses (depending in availability): 6 credits
- Popular Music and Societal Influence (HG411)
- Architecture and Design (HG421)
- Natural Science (HG422)
- Transactional Analysis and Experiential Art Therapy (HG423)
- Orienteering and the Interpretation of the Natural Landscape (HG430)
- Music in Historical, Cultural and Social Contexts (HG431)
- Nutrition for Health and Performance (HG433)
- Dramatic Performance and Script Development (HG434)
- Aspects of Non-European Culture through Film and Literature (HG437)
- Comparing Models of Medicine (HG438)
- Social and Developmental Psychology (HG450)
- Constructs of Western Civilization (HG451)
- Introduction to Sociology (HG452)
- Counseling and Negotiation toward Solutions (HG454)
 
Semester 5
- Internship (ESE500) 3 credits
- Reflection on Practice (HA501) 3 credits
 
Semester 6
- Legislation and Contract Law in ESE (ESE611) 3 credits
- Economics for Hospitality, Tourism and Leisure (HE631) 3 credits
- Sports Commercialization and Governance (ESE615) 3 credits
- Contemporary Issues in Entertainment and Sport Management (ESE618) 3 credits
- Conference and Events Management (HE609) 3 credits
- Applied Statistics (HG651) 3 credits
- Research Methods (HG622) or Business Research Methods (HG626) or Communication and
Research in Business (HG653) 3 credits
- Corporate Social Responsibility and Governance (HE608) 3 credits
- One of the following General Education Elective courses (depending on availability) 3 credits
- Transactional Analysis and Experiential Art Therapy (HG423)
- Health and Disease through the Ages (HG427)
- Innovative Interpretation of Arts and Media (HG621)
- Art History and Visual Culture (HG624)
- Wellness & Health (HG432)
- Dramatic Performance and Script Development (HG434)
- Text and Visual Arts (HG426)
- Orienteering and Interpretation of the Natural Landscape (HG430)
- Comparing Models of Medicine (HG438)
- Media and Society (HG627)
- Perception and Discourse in Photography (HG628)
- Governance & Policy Making (HG629)
- Interpretation of Conflicts though Texts, Movies and Music (HG439)
- America: Dream and Reality (HG650)
- Applied Psychology in Everyday Life (HG750)
- Managing Social & Cultural Spaces (HG751)
- Film Production and Design (HG752)
- Botany: Plants, People and Culture (HG753)
- Innovation; how Mavericks work (HG453)
 
Semester 7
- Dissertation (HA701) or 6 credits
- Independent Research Study (HA708) or Business Portfolio (HA725) 3 credits
- Employment Networking (ESE713) 1 credit
- Assessment Center (HA722) 3 credits
- Ethical Decision Making (HG614) 3 credits
- Leadership (HE713) 3 credits
- Entrepreneurial Finance (HE718) 3 credits
- Value Engineering (ESE726) 3 credits
- Project Management for Events (ESE729) 3 credits
- Two of the following General Education Elective courses (depending on availability) 6 credits
- Transactional Analysis and Experiential Art Therapy (HG423)
- Health and Disease through the Ages (HG427)
- Innovative Interpretation of Arts and Media (HG621)
- Art History and Visual Culture (HG624)
- Wellness & Health (HG432)
- Dramatic Performance and Script Development (HG434)
- Text and Visual Arts (HG426)
- Orienteering and Interpretation of the Natural Landscape (HG430)
- Comparing Models of Medicine (HG438)
- Media and Society (HG627)
- Perception and Discourse in Photography (HG628)
- Governance & Policy Making (HG629)
- Interpretation of Conflicts though Texts, Movies and Music (HG439)
- America: Dream and Reality (HG650)
- Applied Psychology in Everyday Life (HG750)
- Managing Social & Cultural Spaces (HG751)
- Film Production and Design (HG752)
- Botany: Plants, People and Culture (HG753)
- Innovation; how Mavericks work (HG453)Two General Education Elective courses
 
To obtain the Bachelor of Business Administration in Event, Sport, and Entertainment Management, the student must study all of the following courses, meet the progression requirements and accumulate a minimum of 120 credits to obtain the award. Early exit awards based on length of studies and credits accumulated: Diploma in Event, Sport and Entertainment Operations (40 credits minimum), Associate Degree in Event, Sport and Entertainment Administration (60 credits minimum), and a Higher Diploma (80 credits minimum).
 
For detailed course descriptions, download the Academic Catalog.

 

SPECIALIZATION COURSES
In addition to the common courses, students undertake 3-4 specialization courses to develop a unique set of skills to give them an additional value as a business specialist.

BBA in Event, Sport and Entertainment (ESE)

This specialization provides students with a range of transferable business and leadership skills which are highly valuable in corporations and entrepreneurship.   

BBA Specialization Courses

  • Entrepreneurial Finance
  • Leadership
  • Value Engineering

Bachelor in International Event Management

To prepare graduates for the recent commercial boom of the event industry, this program develops a full understanding of this sector and relevant skills such as critical analysis, communication, leadership and the development of project management.

Event Management Courses

  • Fundraising for Events
  • Conference and Exhibition Management
  • Project Management   

Bachelor in International Sport Management

This specialization will be of particular interest to students with an entrepreneurial spirit and who wish to discover the fascinating world of marketing linked to the sport industry.

Sport Management Courses

  • Essentials of Brand Management
  • Sport Retail and Merchandising
  • Sport Commercialization and Governance

Bachelor in Event, Sport and Entertainment Marketing and Communication Management 

The massive global growth of leisure time and disposable income has led to a new, more aggressive approach to entertainment management. This track will prepare students to take an active role in the music, media, film, gaming, sport, visitor attraction or arts sectors of the industry.

Marketing & Communication Courses

  • Contemporary Issues in Marketing
  • International Media and PR Management
  • Services Marketing
  • Sales Management: Creation of Customer Value
MULTICAMPUS PROGRAM
Multicampus Bachelor in Event Management and BBA Event, Sport and Entertainment Management with specializations
 
Experience this dynamic industry in two of the world’s most popular international event venues.  You will start and finish your studies in Switzerland, the home of many large sports organizations where our Glion campus and Bulle campus serve as an ideal base for exploring Europe. 
Glion London, our campus in South West London, will allow you to spend two semesters enjoying the extensive social and sports activities of the University of Roehampton, just 40 minutes away from London’s city center.
 
Multicampus Program Key Facts
Switzerland intake dates : July/January
London intake dates: February/ August 
Internships - Anywhere in the world (depending on visa restrictions)