A Unique Event Management Program

The BBA in Event, Sport and Entertainment Management program includes a broad range of courses in event planning, sport management and entertainment to prepare graduates for leadership positions in the global experience industries. Offered in Switzerland and London, the ESE program exposes students to two of the world’s most popular event destinations.


Industry experience is essential to employability in the ESE sectors, so this degree includes hands-on event management courses, two internships and the Project Factory, an exciting applied learning experience. The final year is dedicated to business courses, applied research and specializations that give students a head-start on their career objectives.



During the first year of the ESE program, students complete an applied learning module called The Project Factory. This exciting event management course allows students to practice event management and sport management for several exciting events each semester, including cultural events such as the Glion’s Got Talent Show, theme evenings, and charity events. They also take charge of the campus fitness center, organize sport activities and plan sport competitions.

Additionally, ESE students volunteer in real industry events and work on business projects for industry partners. In the past, they have participated in projects for UEFA, volunteered at the Freeride World tour Chamonix, and participated in many sports competitions and conferences attended by the public.  

Bachelor of Business Administration (BBA) in Event, Sport and Entertainment Management & Specializations

Key Facts

Duration: 3.5 years

Academic Semesters: 5

Internships: 2 x 6 months (Semesters 2 & 5)

Locations: Glion& Bulle, Switzerland and London, UK

Intakes: January, April, July & October (from 2017)

Pathway Options

Glion is one of the only two hospitality schools to offer a Bachelor Degree in Event, Sport and Entertainment Management. We offer you a range of options for completing your bachelor degree. You can:

  • Do the full curriculum in Switzerland and either follow a general track or specialize in of the four tracks offered.
  • Do the full curriculum in London, if you choose the BBA in Event, Sport and Entertainment Management.
  • Combine your studies on all our campuses with the Multicampus Program, starting the first semester in Switzerland, moving to London for semesters 3 & 4 and coming back to Switzerland for your last year of studies that includes a semester of specialization. 


  • Sport Management
  • Entertainment Management
  • Sales and Marketing 
  • New Venture Creation

ESE Program Locations

Glion Institute of Higher Education has two campuses in Switzerland and one in London, UK. On the Event, Sport and Entertainment Management program, you can transfer between the campuses to build your global business knowledge, experience a new environment and add an international value to your degree. 


Why Study ESE in Switzerland?

Switzerland is home to many international sports organizations and Non-Governmental Organizations (NGOs) which host numerous international conferences and events each year. Our campuses are located in Glion and Bulle, in the French speaking regions between Lake Geneva and the capital, Bern. Studying event management in Switzerland will give you a chance to experience what Switzerland is most famous for.

The Great Outdoors - As a major destination for outdoor sports tourism, Switzerland offers our students the chance to practice managing activities around snow sports, hiking, climbing, boating and many other sports in the mountains and lakes.

International Sports Organizations - Switzerland is home to many international sport federations such as the International Olympic Committee (IOC), the Fédération Internationale de Football Association (FIFA), and Union of European Football Associations (UEFA), the Fédération Equestre Internationale (FEI), and the International Ski Federation (ISF). 

At the  Heart of Europe – Nestled between France, Italy and Germany, Switzerland is an ideal starting place for travel to major European cities. By train, you can easily visit Milan, Paris, or Berlin on the weekend; while a short flight can take you to the UK, the sunny coasts of Spain, or Eastern Europe.

The National Culture – Switzerland is always ranked among the best for its quality of life. It offers a peaceful international culture, efficient public transportation and reassuring level of safety. Plus, each region has its own dialects, architectural styles, specialty goods, and gourmet cuisine so students don’t have to go far to find something new.


Why Study ESE in London

As a world capital of travel, tourism, and business, London is the perfect place to learn about hospitality and business trends, and develop a professional network in one of the world’s fastest-paced business scenes. Located on the grounds of the University of Roehampton, the Glion London campus offers a modern, yet intimate student life setting, and easy access to everything a student could want to experience in this big, metropolitan city.

An Entertainment Capital -  London is one of the most entertaining cities on the planet with some 250 festivals & 17,000 music performances every year and 200 theatre shows offered every night.

The London Lifestyle – Accessible by public transportation (approx. 45 minutes), London’s dynamic city center offers infinite attractions for students: iconic hotels and restaurants, bars and night clubs, shopping districts and markets, museums and cultural events, and the list goes on.

A Big University Campus – Glion London students enjoy the facilities and services of the University of Roehampton, which includes 60 societies and sports clubs, a fitness center, and many cafes, restaurants, coffee shops, bakeries and stores.

The Glion Family – Amidst the bustle of a big UK campus, and the big-city life of London, Glion London offers a peaceful, close-knit community of students and faculty who are passionate about the same things. Industry experts also regularly visit the campus looking to recruit future talent and exchange ideas on upcoming industry trends. 


Multicampus ESE

Multicampus Option for Event, Sport and Entertainment Program

Experience this dynamic industry in two of the world’s most popular international event venues.  You will start and finish your studies in Switzerland, the home of many large sports organizations where our Glion campus and Bulle campus serve as an ideal base for exploring Europe.  Glion London, our campus in South West London, will allow you to spend two semesters enjoying the extensive social and sports activities of the University of Roehampton, just 40 minutes away from London’s city center.

What You'll Learn in ESE

Creating Exceptional Events

You will learn to create exceptional experiences using your creativity and capitalizing on trends for an amazing event from start to finish. You will use the latest technologies for event management to create a seamless experience for event attendees.

Project Management Skills

Event management is all about managing big projects with strict deadlines and unpredictable complications. You will learn to organize yourself and your teams to meet deadlines, anticipate difficulties and work collaboratively in a high-pressure environment.

Business Skills for Event Management

In addition to planning and organizing the operations for an event, you will also be asked to manage a budget and appropriate funds for promotion and marketing communications.

Soft Skills

You will develop personal strategies to manage the stress and challenges that can arise at any stage in the event and refine your soft skills and cultural awareness to work with people from around the world.