A Unique Event & Sport Management Degree Program

The BBA in Event, Sport and Entertainment Management program includes a broad range of courses in event planning, sport management and entertainment to prepare you for leadership positions in the global experience industries.


Offered in Switzerland, the program will introduce you to industry leaders in this home of many international sports federations, NGO's and international events. Additionally,  the ESE program exposes students to one of the world's most popular outdoor sports locations in the heart of Europe, where international competitions take place year-round.


Industry experience is essential to employability in the ESE sectors, so this degree includes hands-on event management courses, two internships and the Project Factory, an exciting applied learning experience. The final year is dedicated to business courses, applied research and specializations that give students a head-start on their career objectives.


What You'll Gain in the ESE Program

Know-How to Create Exceptional Events - You will learn to create amazing experiences using your creativity and capitalizing on trends for a "wow" impact from start to finish. You will use the latest technologies for event management to create a seamless experience for event attendees.


Project Management Skills - Event management is all about managing big projects with strict deadlines and unpredictable complications. You will learn to organize yourself and your teams to meet deadlines, anticipate difficulties and work collaboratively in a high-pressure environment.


Business Skills for Event Management -  In addition to planning and organizing the operations for an event, you will also be asked to manage a budget and appropriate funds for promotion and marketing communications.


Soft Skills - You will develop personal strategies to manage the stress and challenges that can arise at any stage in the event and refine your soft skills and cultural awareness to work with people from around the world.



During the first year of the ESE program, students complete an applied learning module called The Project Factory. This exciting event management course allows students to practice event management and sport management for several exciting events each semester, including cultural events such as the Glion’s Got Talent Show, theme evenings, and charity events. They also take charge of the campus fitness center, organize sport activities and plan sport competitions.


Additionally, ESE students volunteer in real industry events and work on business projects for industry partners. In the past, they have participated in projects for UEFA, volunteered at the Freeride World tour Chamonix, and participated in many sports competitions and conferences attended by the public.  

Why Study ESE in Switzerland?

Switzerland is home to many international sports organizations and Non-Governmental Organizations (NGOs) which host numerous international conferences and events each year. Our campuses are located in Glion and Bulle, in the French speaking regions between Lake Geneva and the capital, Bern. Studying event management in Switzerland will give you a chance to experience what Switzerland is most famous for.

The Great Outdoors - As a major destination for outdoor sports tourism, Switzerland offers our students the chance to practice managing activities around snow sports, hiking, climbing, boating and many other sports in the mountains and lakes.

International Sports Organizations - Switzerland is home to many international sport federations such as the International Olympic Committee (IOC), the Fédération Internationale de Football Association (FIFA), and Union of European Football Associations (UEFA), the Fédération Equestre Internationale (FEI), and the International Ski Federation (ISF). 

At the  Heart of Europe – Nestled between France, Italy and Germany, Switzerland is an ideal starting place for travel to major European cities. By train, you can easily visit Milan, Paris, or Berlin on the weekend; while a short flight can take you to the UK, the sunny coasts of Spain, or Eastern Europe.

The National Culture – Switzerland is always ranked among the best for its quality of life. It offers a peaceful international culture, efficient public transportation and reassuring level of safety. Plus, each region has its own dialects, architectural styles, specialty goods, and gourmet cuisine so students don’t have to go far to find something new.


Bachelor of Business Administration (BBA) in Event, Sport and Entertainment Management & Specializations

Key Facts

Duration: 3.5 years

Academic Semesters: 5

Internships: 2 x 6 months (Semesters 2 & 5)

Locations: Glion& Bulle, Switzerland

Intakes: January, April, July & October


  • Sport Management
  • Entertainment Management
  • Sales and Marketing

The ESE Curriculum

Based on 50 hours a week of teaching and learning, a semester is run on two teaching blocks of 10 weeks. The 10 weeks blocks include 9 weeks of teaching and one w eek of examinations.

Semester 1 in Glion

Block 1

  • Project Factory 1 with Food and Beverage
  • Communication in the Events Industry
  • General Education Elective

Block 2

  • Project Factory 2
  • Operational Event Planning
  • General Education Elective

Semester 2

Block 3 and 4: Internship

  • Practical Arts: Reflective Report

Semester 3 in Bulle

Block 5

  • Principles of Sports Management
  • Management Information and Planning Tools
  • The Entertainment Industry
  • General Education Elective

Block 6

  • Research Methods & Academic Writing
  • Introduction to Accounting
  • Intercultural Management

Semester 4 in Bulle

Block 7

  • Foundations of Human Resource Management
  • Marketing Essentials
  • Two General Education Electives

Block 8

  • Financial Accounting
  • Statistics and Data Analysis
  • Managing Events

Semester 5

Blocks 9 and 10: Internship

  • Reflection of Practice Online Course

Semester 6 in Bulle

Block 11

  • International Business Law
  • International Sales and Marketing in a Digital Age
  • Entrepreneurial Management or ESE Business Development
  • Management Finance

Block 12

  • Ethical Decision Making and CSR
  • Change Management
  • Global Economic Issues
  • Capstone Proposal

Semester 7 in Bulle

Block 13

  • Capstone Project
  • Research and Consultancy
  • ESE Business Development
  • Project Management

Block 14

  • Entrepreneurial Finance
  • Three Specialization Courses (see the brochure or Academic Catalog for details)

Note: These course titles are guidelines and subject to change at any time. Please refer to the Academic Catalog for the final list.