A Unique Event Management Program

Glion’s Event, Sport and Entertainment Management degree is the only event management degree of its kind to offer a comprehensive program for diverse industry sectors. Through a broad range of courses, it prepares graduates for leadership positions in the global event, sport and entertainment industries.

 

Offered in Switzerland and London, the ESE program exposes students to two of the world’s most popular event destinations.

 

Industry experience is essential to employability in the ESE sectors, so this degree includes hands-on event management courses, two internships and the Project Factory, an exciting applied learning experience. The final year is dedicated to business courses, applied research and specializations that give students a head-start on their career objectives.

 

bachelor_ug_ese.jpg

What You'll Learn in ESE

Creating Exceptional Events

You will learn to create exceptional experiences using your creativity and capitalizing on trends for an amazing event from start to finish. You will use the latest technologies for event management to create a seamless experience for event attendees.

Project Management Skills

Event management is all about managing big projects with strict deadlines and unpredictable complications. You will learn to organize yourself and your teams to meet deadlines, anticipate difficulties and work collaboratively in a high-pressure environment.

Business Skills for Event Management

In addition to planning and organizing the operations for an event, you will also be asked to manage a budget and appropriate funds for promotion and marketing communications.

Soft Skills

You will develop personal strategies to manage the stress and challenges that can arise at any stage in the event and refine your soft skills and cultural awareness to work with people from around the world.

 

THE PROJECT FACTORY

During the first year of the ESE program, students complete an applied learning module called The Project Factory. This exciting event management course allows students to practice event management and sport management for approximately 10 campus events each semester, including cultural events such as the Glion’s Got Talent Show, theme evenings, and charity events. They also take charge of the campus fitness center, organize sport activities and plan sport competitions.

Additionally, ESE students volunteer in real industry events and work on business projects for industry partners. In the past, they have participated in projects for UEFA, volunteered at the Freeride World tour Chamonix, and participated in many sports competitions and conferences attended by the public.  

ESE Program Locations

Glion Institute of Higher Education has two campuses in Switzerland and one in London, UK. On the Event, Sport and Entertainment Management program, you can transfer between the campuses to build your global business knowledge, experience a new environment and add an international value to your degree.  

 

bachelor_multicampus_transfer_ese.png

Why Study ESE in Switzerland?

Switzerland is home to many international sports organizations and Non-Governmental Organizations (NGOs) which host numerous international conferences and events each year. Our campuses are located in Glion and Bulle, in the French speaking regions between Lake Geneva and the capital, Bern. Studying event management in Switzerland will give you a chance to experience what Switzerland is most famous for.

The Great Outdoors - As a major destination for outdoor sports tourism, Switzerland offers our students the chance to practice managing activities around snow sports, hiking, climbing, boating and many other sports in the mountains and lakes.

International Sports Organizations - Switzerland is home to many international sport federations such as the International Olympic Committee (IOC), the Fédération Internationale de Football Association (FIFA), and Union of European Football Associations (UEFA), the Fédération Equestre Internationale (FEI), and the International Ski Federation (ISF). 

At the  Heart of Europe – Nestled between France, Italy and Germany, Switzerland is an ideal starting place for travel to major European cities. By train, you can easily visit Milan, Paris, or Berlin on the weekend; while a short flight can take you to the UK, the sunny coasts of Spain, or Eastern Europe.

The National Culture – Switzerland is always ranked among the best for its quality of life. It offers a peaceful international culture, efficient public transportation and reassuring level of safety. Plus, each region has its own dialects, architectural styles, specialty goods, and gourmet cuisine so students don’t have to go far to find something new.

                

Why Study ESE in London

As a world capital of travel, tourism, and business, London is the perfect place to learn about hospitality and business trends, and develop a professional network in one of the world’s fastest-paced business scenes. Located on the grounds of the University of Roehampton, the Glion London campus offers a modern, yet intimate student life setting, and easy access to everything a student could want to experience in this big, metropolitan city.

An Entertainment Capital -  London is one of the most entertaining cities on the planet with some 250 festivals & 17,000 music performances every year and 200 theatre shows offered every night.

The London Lifestyle – Accessible by public transportation (approx. 45 minutes), London’s dynamic city center offers infinite attractions for students: iconic hotels and restaurants, bars and night clubs, shopping districts and markets, museums and cultural events, and the list goes on.

A Big University Campus – Glion London students enjoy the facilities and services of the University of Roehampton, which includes 60 societies and sports clubs, a fitness center, and many cafes, restaurants, coffee shops, bakeries and stores.

The Glion Family – Amidst the bustle of a big UK campus, and the big-city life of London, Glion London offers a peaceful, close-knit community of students and faculty who are passionate about the same things. Industry experts also regularly visit the campus looking to recruit future talent and exchange ideas on upcoming industry trends. 

 

ESE Program Details

Degree Titles & Specializations:

Bachelor of Business Administration in Event, Sport and Entertainment Management

Bachelor of Arts International Event Management

Bachelor of Arts International Sport Management

Bachelor of Arts Event, Sport and Entertainment Marketing and Communication Management

 

Location: Switzerland (Glion & Bulle Campus) and London

Accreditation: New England Association of Schools and Colleges, USA

Duration: 3.5 Years

Internships: 2x 4-6 months

 

Start Dates:

Switzerland: January or July

London: August or October

Bachelor in Event, Sport & Entertainment Courses

Bachelor of Business Administration in Event, Sport and Entertainment Management 

Semester 1
- The Entertainment Industries (ESE180) 3 credits
- Principles of Sport Management (ESE184) 3 credits
- Operational Event Planning (ESE185) 3 credits
- The Project Factory I (ESE154) 4 credits
- English for Academic Purposes (HG810) or Critical Reading and Writing (HG812),
or if achieved Foreign Languages (HG820-824) 4 credits
- Information Technology (122) 3 credits
- Personal Development and Academic Skills (802) 2 credits
- Remedial English (HG815) 0 credits
 
Semester 2 
- Project Factory II (ESE254) 4 credits
- Career Planning (ESE258) 3 credits
- Basic Finance in Event, Sport, and Entertainment (ESE255) 3 credits
- Management Principles (ESE256) 3 credits
- Principles of Marketing and Communication (ESE257) 3 credits
- English for Academic Purposes (HG810) or Critical Reading and Writing (HG812),
or if achieved Foreign Languages (HG820-824)
- IT in Business and Society (HG808) 4 credits
- Personal Development and Academic Skills (HG804) 2 credits
 
Semester 3
- Internship (ESE300) 2 credits
- Applied Learning in Practice (ESE301) 2 credits
 
Semester 4
- Managing Events (ESE494) 3 credits
- Emerging Technologies on Event, Sport, and Entertainment (ESE482) 3 credits
- Management Finance for Event, Sport, and Entertainment (ESE413) 3 credits
- Creativity and Innovation (ESE493) 3 credits
- English for Academic Purposes (812) or if achieved one General Education Elective 3 credits
- Two General Education Elective courses (depending in availability): 6 credits
- Popular Music and Societal Influence (HG411)
- Architecture and Design (HG421)
- Natural Science (HG422)
- Transactional Analysis and Experiential Art Therapy (HG423)
- Orienteering and the Interpretation of the Natural Landscape (HG430)
- Music in Historical, Cultural and Social Contexts (HG431)
- Nutrition for Health and Performance (HG433)
- Dramatic Performance and Script Development (HG434)
- Aspects of Non-European Culture through Film and Literature (HG437)
- Comparing Models of Medicine (HG438)
- Social and Developmental Psychology (HG450)
- Constructs of Western Civilization (HG451)
- Introduction to Sociology (HG452)
- Counseling and Negotiation toward Solutions (HG454)
 
Semester 5
- Internship (ESE500) 3 credits
- Reflection on Practice (HA501) 3 credits
 
Semester 6
- Legislation and Contract Law in ESE (ESE611) 3 credits
- Economics for Hospitality, Tourism and Leisure (HE631) 3 credits
- Sports Commercialization and Governance (ESE615) 3 credits
- Contemporary Issues in Entertainment and Sport Management (ESE618) 3 credits
- Conference and Events Management (HE609) 3 credits
- Applied Statistics (HG651) 3 credits
- Research Methods (HG622) or Business Research Methods (HG626) or Communication and
Research in Business (HG653) 3 credits
- Corporate Social Responsibility and Governance (HE608) 3 credits
- One of the following General Education Elective courses (depending on availability) 3 credits
- Transactional Analysis and Experiential Art Therapy (HG423)
- Health and Disease through the Ages (HG427)
- Innovative Interpretation of Arts and Media (HG621)
- Art History and Visual Culture (HG624)
- Wellness & Health (HG432)
- Dramatic Performance and Script Development (HG434)
- Text and Visual Arts (HG426)
- Orienteering and Interpretation of the Natural Landscape (HG430)
- Comparing Models of Medicine (HG438)
- Media and Society (HG627)
- Perception and Discourse in Photography (HG628)
- Governance & Policy Making (HG629)
- Interpretation of Conflicts though Texts, Movies and Music (HG439)
- America: Dream and Reality (HG650)
- Applied Psychology in Everyday Life (HG750)
- Managing Social & Cultural Spaces (HG751)
- Film Production and Design (HG752)
- Botany: Plants, People and Culture (HG753)
- Innovation; how Mavericks work (HG453)
 
Semester 7
- Dissertation (HA701) or 6 credits
- Independent Research Study (HA708) or Business Portfolio (HA725) 3 credits
- Employment Networking (ESE713) 1 credit
- Assessment Center (HA722) 3 credits
- Ethical Decision Making (HG614) 3 credits
- Leadership (HE713) 3 credits
- Entrepreneurial Finance (HE718) 3 credits
- Value Engineering (ESE726) 3 credits
- Project Management for Events (ESE729) 3 credits
- Two of the following General Education Elective courses (depending on availability) 6 credits
- Transactional Analysis and Experiential Art Therapy (HG423)
- Health and Disease through the Ages (HG427)
- Innovative Interpretation of Arts and Media (HG621)
- Art History and Visual Culture (HG624)
- Wellness & Health (HG432)
- Dramatic Performance and Script Development (HG434)
- Text and Visual Arts (HG426)
- Orienteering and Interpretation of the Natural Landscape (HG430)
- Comparing Models of Medicine (HG438)
- Media and Society (HG627)
- Perception and Discourse in Photography (HG628)
- Governance & Policy Making (HG629)
- Interpretation of Conflicts though Texts, Movies and Music (HG439)
- America: Dream and Reality (HG650)
- Applied Psychology in Everyday Life (HG750)
- Managing Social & Cultural Spaces (HG751)
- Film Production and Design (HG752)
- Botany: Plants, People and Culture (HG753)
- Innovation; how Mavericks work (HG453)Two General Education Elective courses
 
To obtain the Bachelor of Business Administration in Event, Sport, and Entertainment Management, the student must study all of the following courses, meet the progression requirements and accumulate a minimum of 120 credits to obtain the award. Early exit awards based on length of studies and credits accumulated: Diploma in Event, Sport and Entertainment Operations (40 credits minimum), Associate Degree in Event, Sport and Entertainment Administration (60 credits minimum), and a Higher Diploma (80 credits minimum).
 
For detailed course descriptions, download the Academic Catalog.

 

SPECIALIZATION COURSES
In addition to the common courses, students undertake 3-4 specialization courses to develop a unique set of skills to give them an additional value as a business specialist.

BBA in Event, Sport and Entertainment (ESE)

This specialization provides students with a range of transferable business and leadership skills which are highly valuable in corporations and entrepreneurship.   

BBA Specialization Courses

  • Entrepreneurial Finance
  • Leadership
  • Value Engineering
  • Bachelor in International Event Management

    To prepare graduates for the recent commercial boom of the event industry, this program develops a full understanding of this sector and relevant skills such as critical analysis, communication, leadership and the development of project management.

    Event Management Courses

  • Fundraising for Events
  • Conference and Exhibition Management
  • Project Management   
  • Bachelor in International Sport Management

    This specialization will be of particular interest to students with an entrepreneurial spirit and who wish to discover the fascinating world of marketing linked to the sport industry.

    Sport Management Courses

  • Essentials of Brand Management
  • Sport Retail and Merchandising
  • Sport Commercialization and Governance
  • Bachelor in Event, Sport and Entertainment Marketing and Communication Management

     

    The massive global growth of leisure time and disposable income has led to a new, more aggressive approach to entertainment management. This track will prepare students to take an active role in the music, media, film, gaming, sport, visitor attraction or arts sectors of the industry.

    Marketing & Communication Courses

  • Contemporary Issues in Marketing
  • International Media and PR Management
  • Services Marketing
  • Sales Management: Creation of Customer Value
  • Multicampus ESE

    Multicampus Option for Event, Sport and Entertainment Program

    Experience this dynamic industry in two of the world’s most popular international event venues.  You will start and finish your studies in Switzerland, the home of many large sports organizations where our Glion campus and Bulle campus serve as an ideal base for exploring Europe.  Glion London, our campus in South West London, will allow you to spend two semesters enjoying the extensive social and sports activities of the University of Roehampton, just 40 minutes away from London’s city center.