Executive Certificates

The Executive Certificate programs from Glion have been designed for busy working professionals who wish to further their education in convenient stages that suit their professional and personal lives. These Executive Certificate programs are designed to be studied 100% online and are available with three tracks in Hospitality Finance, Hospitality Marketing or Hospitality Leadership. 

 

Duration: Each Executive Certificate requires 24 weeks of studying, and can be completed in 30 weeks (which includes a 2-week break between each course), with an occasional optional residency course. Credits for the certificates allow you to continue your studies onto the Online MBA program.

 

Delivery: The Executive Certificate starts with an introductory course, followed by a selected specialized course, and completed with two further electives.

 

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Starting dates: 18th January 2016, 9th May 2016, 12th September 2016 or 7th November 2016

 

Cost : USD$12000 per student per certificate (12 credits)

 

Executive Certificate with Residencies

The Residency course is a new experience that allows you to meet other Glion Online students and faculty face-to-face, work on group projects with your fellow classmates, and receive instant feedback for your work. Unlike the full online version, the Executive Certificate with a Residency course enables you to follow a combination of four days face-to-face and three weeks online, giving you more space for self-study and catch up, as well as offering you a new and refreshed experience. Please inquire for further details.

 

For detailed information or personal counselling, please contact inquiry@gliononline.com or call us : +31 (0)20 719 25 00

Executive Certificate Programs

The Executive Certificate gives you a concentrated program from the Glion Online MBA in a specific area of interest. You will start with the core courses and complete with two further elective courses. After earning your certificate, you can easily continue your studies to receive the higher qualification of our full MBA.

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Executive Certificate with Hospitality Finance Track

CORE COURSES:

  • M900 Strategies for Online Studies in International Hospitality Management 3 credits
  • M931 Managerial Finance and Accounting 3 credits

ELECTIVE COURSES (students choose two out of five elective course options)

  • M961 Financial Strategy and Planning 3 credits
  • M960 Property and Asset Management 3 credits
  • M943 Revenue Management 3 credits
  • M955 Entrepreneurship and Business Planning 3 credits
  • M956 - Corporate Social Responsibility 3 credits

Executive Certificate with Hospitality Marketing Track

CORE COURSES:

  • M900 Strategies for Online Studies in International Hospitality Management 3 credits
  • M932 Hospitality Services Marketing 3 credits

ELECTIVE COURSES (students choose two out of five elective course options)

  • M945 Brand Management 3 credits
  • M920 Innovation and Product Research 3 credits
  • M944 Integrated Marketing Communications 3 credits
  • M948 Destination Management 3 credits
  • M956 Corporate Social Responsibility 3 credits

Executive Certificate with Hospitality Leadership Track

CORE COURSES:

  • M900 Strategies for Online Studies in International Hospitality Management 3 credits
  • M922 Human Resources Management 3 credits

ELECTIVE COURSES (students choose two out of five elective course options)

  • M953 Challenges of Leadership 3 credits
  • M930 Sustainability in Hospitality and Tourism 3 credits
  • M940 Risk Management Systems in Hospitality 3 credits
  • M954 Cross-Cultural Management 3 credits
  • M956 Corporate Social Responsibility 3 credits
  • M922 Human Resources Management 3 credits
  • M953 Challenges of Leadership 3 credits
  • M930 Sustainability in Hospitality and Tourism 3 credits OR
  • M940 Risk Management Systems in Hospitality 3 credits

 

COURSE DESCRIPTIONS

M900 Strategies for Online Studies in International Hospitality Management 

This course introduces students to the practice of studying business and management online. As well as familiarizing students with Glion Institute of Higher Education online, it covers strategies for learning in a boundary less study environment. It encourages students to explore the materials, techniques and resources available to support their learning while discovering the best ways to interact with instructors and other course participants. Orientating students to the institutions requirements and expectations for scholarly writing and academic integrity, the course uses a business and management context to introduce online study at Masters level. Students will practice ways to monitor their own progress and motivate themselves as a learner, while progressing through the program.

M920 Innovation and Product Research

Organizations that have an innovative culture lend themselves to improved performance within competitive environments. However this innovative culture can be hard to define and create but case studies of successful organizations give indicators towards developing such a culture. Research suggests that a key determinant of creating and sustaining an innovative culture is by empowering creativity and innovation throughout the organization at every level, as opposed to restricting and monopolizing it within a few hands or departments. This course sets out to capture much of what we have learned about creating and managing innovation within organizations.

M922 Human Resources Management

This course examines the development of theories and methods of Human Resources intervention as business partner in organizations. It considers how human resources decisions are influenced by forces internal and external to the firm. In particular, it addresses the role of HR in managing performance, structure, learning, frameworks of meaning and change. Special emphasis is given to the subject area in a global context. It also concentrates on managing careers individually and organizationally.

M930 Sustainability in Hospitality and Tourism

This course intends to inform managers in the tourism and hospitality industries of the principles of sustainable tourism and how they can be applied to, and beneficial for, the management and development of resorts, destinations, natural attractions, heritage, transport etc. Focus will be placed on the role of sustainability as part of corporate social responsibility, marketing, long term business success, environmental and socio-cultural stewardship. The role and nature of consumer awareness and demand for sustainable tourism products will be examined. Case studies will be used to explore issues concerning the planning and application of sustainable tourism principles and the complexities of that process.

M931 Managerial Finance & Accounting

This course emphasizes the financial issues that managers of business units of all sizes face in risk management, valuation, financing, and investment decisions. Analysis is built around the objective of balancing the multiple demands and interests of a variety of stakeholders: shareholders, management, suppliers, distributors, employees, the local environment, tax authorities and others. The course employs a multi-faceted approach to managerial decisions.

M932 Hospitality and Services and Marketing

Marketing management fundamentals and electronic commerce are discussed as processes that explain the dynamic relationships between international corporations and their target markets and audiences. Analysis, planning, implementation, and program management are emphasized throughout the course as support functions for corporate strategy focusing on customer value for service industries. The major objective of this course is to understand the relationship between corporate (umbrella) and brand strategies that offer their customers emotional and physical value.

M940 Risk Management Systems in Hospitality

Risk and injury, to the customer, is now an important aspect of leisure, sport and tourism management. Its control and minimization is essential if a business is to be successful. In addition climate change will bring new challenges to managing risk and safety for tourism facilities together with destinations. Consequently, the aim of the module is to develop understanding, cognition and evaluation of the importance of leisure/tourism accidents and risk, within a practical management framework.

M943 Revenue Management

This course presents practical and theoretical content in the research, market strategy, and communication strategy disciplines that affect service industry manager’s demand-decisions. Research content includes data collection, market segmentation, industry segmentation, competitive analysis and internal auditing. The market strategy content covers inventory management, revenue analysis, market revenue strategy, and evaluation and reporting. Communication strategy considers organizational and consumer strategies for the development and management of brands. Specific examples of applications are capacity models, pricing models, customer behavior and market response models, estimation and forecasting, and segmentation and product design.

M944 Integrated Marketing Communications

Identity management is dissected for a clear understanding of how hospitality and tourism corporations plan marketing communications campaign integration. Campaign integration is the key to reach diverse, global audiences with consistent persuasive brand messages. Analyzing the media and its objectives in order to plan and maximize the impact of corporate messages is critical to course discussion. Advances in technology constantly change the media environment and the internet is becoming increasingly important to corporations’ communication planning. The major objective of this course is to understand how campaign strategies are organized and delivered to achieve both simple and complex outcomes.

M945 Brand Management

Brand management is presented as a marketing function that hospitality and tourism organizations practice to ensure that their company, products, and services’ identity and images are consistent with their markets’ perceptions. The development of profitable brand strategies are dissected within the context of designing integrated marketing communications plans to reach diverse international markets. The major objective of this course is to understand how to capitalize on the equity in company brands in order to build business that is sustainable.

M948 Destination Management

Reflecting the growing recognition that all forms of tourism need to be carefully managed so that they become increasingly more sustainable over time, this course will provide a critical perspective on the application of the principles of sustainable development to the context of the tourism, travel and hospitality industries. The course will adopt a practical focus to examine how management techniques can be applied in an attempt to make different forms of tourism more sustainable. Designing and implementing effective management strategies and policies for sustainable tourism requires a sound knowledge of the concept of sustainable development and how it applies to the context of the tourism, travel and hospitality industries.

M953 Challenges of Leadership

This course examines the challenges of contemporary leadership in modern organizations. Key classical and modern theories and models of leadership are presented with strong emphasis on the role of leaders in the management of change and strategy execution. Academic input is tied throughout the course to practice examples.

M954 Cross-Cultural Management

This course considers how culture affects management practice from operations to strategy. In a globalized economy, and particularly in the service industries of hospitality, sport, leisure and tourism, managing cultures has become an integral part of everyday work experience. This course will provide insight into generic theories of culture, provide an increased awareness of the student’s own culture, and encourage the exploration and transfer of management practices across national boundaries.

M955 Entrepreneurship and Business Planning

This course focuses on the strategic leadership and management of new ventures in the hospitality, tourism and related services industries. The characteristics of entrepreneurial leaders are explored. The processes and stages of growth of new business formation are elaborated: idea generation, finding new market space, opportunity selection, financing, business planning and market launch. The challenges of innovating and launching new ventures within established companies are identified. Entrepreneurship in different national contexts is discussed and the importance of business incubators and clusters of innovative firms described. Students are given the opportunity to develop a plan for a new small business of their own choosing.

M956 Corporate Social Responsibility

This course presents contemporary corporate governance topics, including social responsibility and ethical decision-making as essential aspects of leadership in modern organizations. Corporate governance is reviewed and analysed from different perspectives, such as enterprise, industry, society and social responsibility, cultural influences, and ethics. At enterprise level, focus will be on the interrelationship, separation of duty, and conflict of interest between board of directors, management and employees. Students are given opportunities to analyse and debate corporate governance topics from past and current business cases. They will then link academic concepts into real business cases and vice versa through situational learning, practice leadership, and role playing.

M960 Property and Asset Management

In this course students enlarge their knowledge on wealth planning and management for retail and institutional investors, providing a comprehensive overview of portfolio management and a theoretical and empirical approach to hospitality real estate development investment and operation.

M961 Financial Strategy and Planning

Sound financial strategies form the basis for competitive advantage especially in global business environments. This course will cover both traditional and rational approaches to financial decision making as well as investigating newer models and approaches in times of risk and uncertainty providing students with tools to meet strategic organization