ShareConsulting Services
The Center offers proprietary consulting services to the international hospitality, tourism and event management industries. We specialize in market research, marketing strategy, and strategic communications. We also have a human resource development program that offers tailored management training programs.
All of our consulting is proprietary, and confidentiality drives our services. For more information regarding our services, please contact our director, David Horrigan at david.horrigan@glion.edu
Market Research
- Internal product and services audit
- Market analysis
Marketing Strategy
- Product and services design
- Brand positioning & strategic planning
Strategic Communications
- Message strategy and creative execution
- Brand management
Human Resource Development
- General management training
- Tailored management programs
Our market research expertise includes the analysis of consumer behavior to develop market profiles, customer experience models, and intelligence analytics. We also provide internal auditing services to identify the strengths and weaknesses of your business model. This audit is used to better link your products and services to your existing and potential markets.
Once the identification of market opportunities is determined, a strategic marketing plan is developed to guide the design of products and services that appeal to your market. Your strategic plan represents how your brand is positioned in the marketplace.
We also offer a full range of integrated marketing communications planning that focuses on the design and development of relevant media channels, advertising, brand management and message strategies.
