ShareIndustry Update
Super Bowl Party Rundown: City Builds Village, While Brands Plan Smaller Events on Bigger Budgets
BizBash, 30 January 2012
From its residents' hairdos to the city itself, "big" is an adjective that's liberally applied to Dallas, home to the 2011 Super Bowl. Not so for Indianapolis, which is gearing up to host this year's game on February 5. Nonetheless, city officials are determined to ensure the same kind of glitzy events and outsize fanfare that accompanies football's biggest game in any host city.
10 digital strategies for Aussie tourism marketers
MarketingMag, 30 January 2012
This is a welcome decision that will hike tourism revenues across this state, especially South Florida, where Brazilians spent more than $1.5 billion in 2010 alone. And it also boosts Obama's image in a swing state that will be crucial to his re-election campaign, allowing him to steal the spotlight just as Republican presidential contenders flood into the state prior to the Jan. 31 primary.
Chinese tourists return to Japan in big numbers
Wall Street Journal, 30 January 2012
TOKYO—After being scared off by the Fukushima Daiichi nuclear accident, Chinese tourists are visiting Japan in record numbers again, generating much-needed business and optimism for the nation's struggling retail and tourism sectors.
