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Visiting Industry Speakers

• Luxury Communications International: Hospitality Branding - The New Interaction between Marketing, Branding and Technology
• Pullman Hotels & Resorts Paris: The (Growing) Importance of the Brand in Hotel Marketing
• Industry Round-Table Assembly: Global Sponsorship Strategies for Sports Properties & Events
• William Morris Endeavor: Branded Content, Media and Destination Marketing
• Kempinski Hotels: Corporate Culture and Values Management: Internal and External Strategies for Brand Development
• Financial Times: The search for a new media: the effects of technology 
• Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi: Repositioning Luxury Hotels
  in a Weak Economy
• EasyJet: Managing the easyJet Brand
• National Football League (NFL): Sports & Entertainment Branding
• Crowne Plaza: Brand Repositioning Strategy
• Golf Magazine: Golf & Destination Marketing
• Cayman Islands: Branding a Destination

 

Luxury Communications International

HOSPITALITY BRANDING:
The New Interaction between Marketing, Branding and Technology
28 October 2011

Gérald Lampaert Founder, Partner and Chairman Graduated from a Social and Economics school, with almost 20 years of experience in the Business Travel, Meetings and Hospitality IT Industries. Gérald Lampaert served for 7 years at the Walt Disney Company both in Operations, Sales and Conventions Services and finally as Sales and Catering IT project Manager for the entire site. He followed his career with the position of Director of IT at the Imperial Palace Hotel, Casino and Convention Center in Annecy, France and later served in the same capacity at the Millennium and Copthrone Hotels & Resort as Regional Director for Continental Europe. His last employment position was Vice president of Global Information Technology at the USA (New York Metropolitan area) Corporate Office of Dolce Hotels and Resorts serving 26 Hotels, Resorts and Conference venues in the USA, Canada and Europe. As a native of Belgium, Gérald Lampaert accessed multiple international IT and Project Management markets in Europe, America and the Middle East with his perfect knowledge of the industry, his vision of tomorrow’s technology and knowledge of 6 languages.

Stephane-Jean Lacroix Co-Business partner With more than 15 years insight from worldwide luxury hotels management experience (operations and corporate), Mr Larcoix specializes in the guidance of international hospitality groups and hotel owners, developers, investors & investment banks to achieve their goals in the luxury business. He also specializes in the creation of unique competitive advantages / BRANDS in order to make every high-value customer feel special (from brand platform creation to technnical and services standards of operations). Mr Lacroix is the former World Wide Sofitel brand Director and Marketing Vice President of SOFITEL EMEA. He was a key actor of the very last repositioning of Sofitel Luxury Hotels. Mr Lacroix has his own company, Lacroix Luxury Branding and Marketing in Dubai, and is a partner at Luxury Communications International for their Consulting Services to clients.

Pullman Hotels & Resorts, Paris The (Growing) Importance of the Brand in Hotel Marketing 14 October, 2011 Mr. Xavier Louyot VP Global Marketing Prior to joining Pullman Hotels & Resorts in Paris, Mr. Louyot was the Global Marketing and PR Director for Dolce Hotels & Resorts. He specializes in creating marketing communication strategies for the luxury service industry in an international and multicultural environment. Mr Louyot graduated from Ecole Hoteliere de Paris Jean Drouant and later, University Lille 1 - IAE. He has an impressive portfolio of various marketing, communications and public relations roles at Accor, Le Meridien and Groupe Lucien Barriere. Several of his awards have been recognized by the hospitality and marketing industries: Andrian Marketing Award, Marketing Cube Award, Worldwide Hospitality Award, and Prix Villegiature. His work has also been covered in key media such as Hotels Magazine, Stratégies Magazine, Marketing Week, Marketing Direct Magazine to name a few.

 

Inaugural Industry Round-Table Assembly

Global Sponsorship Strategies for Sports and Events
30 September 2011
Picture: (From top left): Michael Hoy, Peter Murray, Michel Hodara, Kathrin Schmidt, Mike Abson, Christophe Hubschmid, Didier Mieville, Janice Yeo. (From bottom left): Jakob Hlasek, Christian Savioz, David Horrigan, Richard Johnson, Steven Morris.

Industry Attendees

Peter Murray, EVP Marketing - William Morris Endeavor Entertainment
Christophe Hubschmid, General Director - Union Cycliste Internationale
Richard Johnson, Director of Communications - Fédération Equestre Internationale
Steven Morris, Head of Marketing & Communications - International Hockey Federation
Didier Mieville, Marketing Manager - International Archery Federation
Christian Savioz, CEO - Star Division
Michel Hodara, President - Done SA
Jakob Hlasek, Real Estate Developer (Glion Advisory Board)

Institution Attendees

David Horrigan, Director - LRG Consulting and Center of Marketing Excellence
Michael Hoy, Dean - Glion Leisure Management School
Kathrin Schmidt, ESE Programme Leader - Glion Leisure Management School
Mike Abson, ESE Programme Lecturer - Glion Leisure Management School
Janice Yeo, Research Assistant - Center of Marketing Excellence

William Morris Endeavor Branded Content, Media and Destination Marketing 10 March 2011

Mr. Peter Murray VP, Talent Mr. Murray returns to Glion as the leader of WME’s New York office charged with talent development and branded content strategies for individual, corporate and government brands such as Lady Gaga, Kanye West, Serena Williams, Adam Sandler, Antonio Banderas, Michael Douglas, Hilton Hotels, Starbucks and Condoleezza Rice. Previously, Mr. Murray spearheaded the most lucrative and valuable sponsorship division in the sports industry with the National Football League (NFL) attracting $ 1 billion in annual marketing support. His efforts also contributed to the success of the NFL Network, NFL.com, the Leagues’ growing digital media businesses, and development plans in China as well as exporting regular seasons games in key territories such as Canada, Mexico, and the UK. Before his NFL career, Mr. Murray worked at two of the largest advertising agencies in the world: Young & Rubicam, NY and Bates USA. He is a graduate of Iona College in New York City.

Kempinski Hotels and Shaza Hotels

Corporate Culture and Values Management: Internal and External Strategies for Brand Development
 15 October 2010

Mia Norcaro Director of Internal Communication, Kempinski Hotels   completed her degree in International Relations at the London School of Economics and Political Science in 1996. She joined Pineapple as Public Relations & Marketing Manager from university, staying there for three years before moving to Switzerland, where she worked in management and consultancy at SEIB Consulting. After working in Marcom at T-Systems Multilink she took a position as Client Relations and Marketing Assistant for Capital International Group in July 2002. Ms Norcaro joined Kempinski Hotels in 2003, where she is currently Director of Internal Communications.

Tony Quinn, Mia Norcaro, David Horrigan

Katherine De Fontaine VP Training, Kempinski Hotels having studied at the Sorbonne in Paris and the Ecole hôtelière de Lausanne, Katherine joined Kempinski in 1999, working in and supporting the opening of several hotels in Europe and the Middle East & Africa. An MBA alumnus of Reims Management School, Katherine is committed to elevate training from a purely operational function to that of an internal marketing agent and business partner.

Stephane Bellon VP Product Development, Shaza Hotels brings a sincere passion and fervently acquired knowledge of the cultures of the region.  Mr. Bellon has been a leading figure in the development of F&B concepts and Kid’s Club, the creation of Shaza Hammam & Spa and an array of hospitality innovations. Prior to joining Shaza Hotels Ltd., Mr. Bellon was Vice President of Development for the prestigious Group Alain Ducasse. In this role, he was responsible for prospecting new business opportunities and developing restaurant concepts and bringing them to life: Jules Verne at Eiffel Tower, Beige in Tokyo with Chanel, Alain Ducasse at the Dorchester in London, and Spoon in Hong Kong just to name a few. Mr. Bellon holds a Master of Science in Management from HEC Paris, where he graduated in 1993.

Financial Times

 

Tony Quinn Editor, Financial Times is a journalist who has worked at the Financial Times in London since 2000. He is also the founder and editor of Magforum.com. Between 1993 and 2000 he was Head of Watford School of Publishing at West Herts College and Director of degree and postgraduate programmes covering publishing, journalism, printing and packaging technology, media and business management. Before that, he was Group Editor at BBCMagazines/Redwood Publishing, where he launched and/or edited seven magazines as well as many software and online products. He is a regular freelance for Pearson Books in both professional and business divisions. Best-selling titles published in 2009 that he worked on include: Kotler & Keller’s Marketing Management; Investing Against the Tide by Anthony Bolton; and the Zurich Tax Handbook. He was elected a Fellow of the Royal Society of Arts in 1988.

Levent Tekun Marketing & Sales Manager, Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi   Levent Tekün has held the position of Director of Sales & Marketing at Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi, for three years, having worked as a valuable part of the pre-opening team prior to the hotel's opening in August 2007. In his current role, Levent is ultimately responsible for the Sales & Event Management, Communications and Revenue & Reservations departments. Since August 2009, Levent also oversees the sales and marketing activities of Traders Hotel, Qaryat Al Beri, Abu Dhabi.

Capt. Jean-Marc Thévenaz General Manager, easyJet Switzerland SA   started his career as Teacher Deputized (Physics and Physical Education) at the Ecole d'Ingénieur in Geneva before he moved to Canada to obtain his pilot's license. He also received a Degree in Business Administration at Ottawa University. Before joining  easyJet in 1998, he was the Vice President and Flight Operations Director of TEA Switzerland (a Belgium charter company). In the 1980's, Mr Thévenaz worked for Crossair as Commander and was also the owner of JMT Aviation       Thomas Haagensen Regional Commercial Manager, easyJet Switzerland SA   began his career as Production Analyst for Tetra Pack International at their headquarters in Lausanne in 1996. He held several managerial positions at Tetra Pack International before he moved to Beirut in 2004 to be the Regional Manager for their offices in Lebanon and Syria. Thomas Haagensen obtained a Degree in Business Administration from the HEC Lausanne in 1994. Mr Haagensen joined easyJet as Regional Commercial Manager in 2008.

National Football League

Sports & Entertainment Branding
 6th March 2009

Crowne Plaza

Brand Repositioning Strategy
 14th November 2008

Karine Hyon Brand Manager of Crowne Plaza   is currently the Brand Manager of Crowne Plaza. Mrs. Hyon designs, delivers and implements comprehensive brand action plans for Crowne plaza to ensure competitiveness, consistency, and continuous improvement of brand objectives, values and personality. Previously, Mrs. Hyon implemented brand strategy for all IHG family of brands across the EMEA region and maintained brand integrity within the established framework as well as developed regional brands such as Staybridge and Indigo.

 Golf Magazine

Charlie Kammerer Publisher, Golf Magazine & Golf.com   is the Publisher of Golf Magazine and Golf.com part of Time Inc. Previously, Mr. Kammerer held senior positions at TIME including Associate Publisher of LIFE, East Coast Sales Director and New York Sales Director. Before joining Time Inc., Mr. Kammerer was an Account Supervisor for Young & Rubicam New York. He received a B.A. in Political Science from Boston College and currently resides with his family in New Canaan, CT.         Michael Methvin Director of Resort, Travel, and Real Estate Golf Magazine & Golf.com   has worked for Golf Magazine for 18 years, primarily involved with the Resort and Real Estate category and responsible for development and sales of marketing programs. He attended the American College in Paris where he interned with Times, Inc. Mr. Methvin has a B.A in International Affairs from Florida State University and resides with his family in Hilton Head Island, SC.

Cayman Islands

Branding a Destination
 9th May 2008 

Tony Kobylinski Partner, Chowder, Inc.   as an art director and creative director, Tony has created award-winning work for some of the world’s biggest advertising brands at some of the industry’s top agencies such as Bates Worldwide and Young & Rubicam. Tony received international acclaim in 1997 when, as Executive Creative Director of The Lord Group, he worked with legendary children’s book author Maurice Sendak to create Bell Atlantic’s famous “Wild Things” campaign.       Jim Ritterhoff Partner, Chowder, Inc.   working as a professional writer for the past 20 years, Jim has penned critically acclaimed advertising campaigns, optioned three feature length screenplays, scripted documentary and cable TV programs and directed television commercials for multinational brands. Jim’s advertising credits include ADDYs, EFFIEs, Clios and OBIEs. A former sportswriter, Jim holds an M.A. in Journalism from Syracuse University’s S.I. Newhouse School of Public Communications.