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Bachelor Degrees in Event, Sport and Entertainment Management

A Global Program for an Exciting Career Sector


This event management degree will give you first-hand experience with the international event industry in Switzerland and/or London. You will develop project management skills and business acumen as you take charge of campus events, assist in regional events, and complete two, 6-month industry internships. The program also teaches core business management and specialized skills to prepare students for a wide range of senior management positions in the booming Event, Sport and Entertainment industry.


Program Key Facts: Degrees & Specializations:
  • Duration: 3.5 years
  • Internships: 2
  • Intakes: January and July
  • Total Credits: 126
  • Accreditation: New England Association of Schools and Colleges (NEASC)
  • Location: Switzerland & London (Multicampus Program)

Bachelor of Business Administration in Event, Sport and Entertainment Management

Bachelor of Arts:
- International Event Management
- International Sport Management
- Event, Sport and Entertainment Marketing and Communication Management




Campus Options

Multicampus Program
Experience this dynamic industry in two of the world’s most popular international event venues.  You will start and finish your studies in Switzerland, the home of many large sports organizations where our Glion campus and Bulle campus serve as an ideal base for exploring Europe. 
Glion London, our campus in South West London, will allow you to spend two semesters enjoying the extensive social and sports activities of the University of Roehampton, just 40 minutes away from London’s city center.

GIHE BA graph intercampus

Two campuses in Switzerland, the home of many large sports organizations like FIFA, UEFA and the International Olympic Committee and host to numerous international events every year : Glion campus, a hotel school setting above Lake Geneva; and Bulle campus, a business atmosphere in a university setting.

GIHE BA graph CH

Program Overview

This is a general overview of the courses and concepts addressed in each semester of the Bachelor degree program. Courses are subject to change, for the most up-to-date courses and general education options, see the Academic Programs.



  • Craft-based learning in Event, Sport & Entertainment
  • The Leisure Industries
  • Health & Safety in the Leisure Industry
  • Operational Event Planning
  • Basic Finance
  • Management Principles
  • General Education and Electives

Craft-Based learning in the ESE program is also known as the “Project Factory”.  It is a two-semester approach to hands-on event planning that teaches students team work, project management. Through internal and external event organization exercises, they gain  real-life learning experience,  analyze outcomes and learn to meet industry standards.

SEMESTER 3 – Internship
The First Internship semester is designed to let the student practice the techniques they learned on campus and explore their personal strengths in a real work environment.

- Managing Events
- Managing Entertainment Facilities
- Emerging Leisure Technology
- Management Finance for Event, Sport & Entertainment
- Marketing
- General Education and Electives

SEMESTER 5 – Internship
The second internship semester aims at developing the student’s project management and administrative skills, it also helps them choose a specialization.

SEMESTERS 6 & 7 – Business Administration & Specializations
The final year of the bachelor degree focuses exclusively on higher-level management and business administration with common courses: Systems Analysis for Hospitality & Tourism Industry, Managing Visitor Spaces for Tourism & Leisure, Spa Management, Casino Management, Industrial Employment Culture, Contemporary Issues in Entertainment and Leisure, Legislation and Contractual Law, Economics for Hospitality & Leisure.


In addition to the common courses, 3-4 specialization courses aim to develop a unique set of skills to give the graduate an additional value as a business specialist. To see the specialization courses, download the Academic Programs.

Bachelor of Business Administration in Event, Sport and Entertainment
This track prepares students for a wide range of career opportunities in these dynamic industries. In particular, it provides students with transferable business knowledge and skills that are highly sought after in corporations and entrepreneurial environments.

Bachelor of Arts in International Event Management
To meet the employment requirements of the rapidly growing event industry, graduates will gain a full understanding of planning and managing events in the sport, leisure and entertainment sectors. Using skills such as critical analysis, communication, leadership and project management, program graduates will be prepared to take on a multitude of roles in event venues.

Bachelor of Arts in International Sport Management
This option will allow students to acquire the necessary competencies to manage sport clubs, teams and associated operations.

Bachelor of Arts in Event, Sport and Entertainment Marketing and Communication Management
This option will allow students to acquire the necessary competencies to manage the marketing and communications operations for sport and entertainment organizations.

To have further details on the courses of this program, please click on the Academic Programs.


Prominent ESE Alumni

  • Pamela Jonker, Event Coordinator -  Chopard Watches
  • Jacqueline Cheliah, Development Manager - FIBA (International Basketball Federation)
  • Alex Vujisic, Athlete Manager - PEOPLEJOB
  • Lisa Tang, Managing Director – iLUKA ENTEOS (Global Sport  & Event Marketing Company)


Associate Degree in ESE

Although most students choose to pursue their Bachelor Degree studies, they have the possibility to enter the professional world at this point. This 2-year program combines educational courses with hands-on learning. Students are prepared to enter the event, sport and entertainment industry and develop their personal and cultural competences.




For more information, see the: