Class of 2016 Glion graduate Emile Brin is using his hospitality knowledge to offer ‘silver service’ to the fast-growing silver economy.

Emile has established his own start-up business, Mon Emile, offering a variation on life coaching targeted specifically at the older generation. The company’s aim is to counter the loss of autonomy and other challenges that confront the elderly – and their families – by offering services that have parallels with a hotel concierge.

“Our ageing populations are major issues for Western countries,” explains Emile. “In my home country of France, for example, it is forecast that we will have more than 20 million elderly people by 2050. So elderly care is a booming sector; but also one crying out for innovative solutions to the challenges our senior citizens face.

“My goal with Mon Emile is to allow people to stay in their homes as long as possible; and most importantly to stay happy. I choose my partners according to a quality grid that enables my clients to have quality services.”

Keeping good company

Having decided to go down the entrepreneurship path, Emile acquired the help and support of a mentor, then joined a start-up incubator. More recently, the business has joined a start-up accelerator operated by Ramsay Health Care, a global healthcare company which owns the leading health-focused group in France.

“I’m well aware that the adventure of entrepreneurship has to be handled cautiously,” he says. “So I didn’t jump the gun. I have to ‘fight’ with the public health institutions and also to face new challenges on the ground every day. My experience at Glion has really helped me to deal with these problems. The school taught me to stand back and deal with the decisions I make. Also, rigour and professionalism are two key elements of the Glion ‘DNA’ and I have put both into practice ever since graduating.

“So, although in a way my chosen career is perhaps atypical for a Glion graduate, it is one I can see becoming more popular. After all, the best elderly care homes should be run in the same way as a high-quality hotel, in areas such as accommodation and catering.

That’s why I feel my training in Glion is in perfect harmony with the sector. My different experiences in hospitality have taught me to be at the service of people and to contribute to their well-being.”

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About the author

Glion Institute of Higher Education
Glion Institute of Higher Education is a private Swiss institution offering bachelor’s and master’s degrees in hospitality, luxury and event management to an international student body across three campuses in Switzerland and London, UK.
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