Bleisure is the practice of mixing business travel with leisure, a trend identified in 2013 as a growing phenomenon. According to BGH’s Bleisure Report 2014, 60% of business travelers declared they were more likely to add leisure to a business trip than they were five years ago. Indeed, business travelers are choosing to bring family, or add an extra hotel night for sight-seeing, or take a detour on the way home.
Since London is a major hub of business travel and an innovative city for tourism and hospitality trends, we’ve scouted out a few London hotels and websites that are making the best of business travel. We also hope this may come in handy for the parents accompanying new students to Glion London this summer.
Drinks & treats
By offering upgrade packages for food and beverage, and services on-site, hotels make it more likely that the guest will spend more money in the food and spa outlets. Located near Victoria Station, the Park Plaza Victoria London has one such intelligent offer for business travelers, the Park Plaza hotels in Europe propose a Plus Package, which allows guests to upgrade their stay with free Wi-Fi and newspaper, all-day beverages, and evening drinks with gourmet snacks in the Executive Lounge.
Experiences by the hour
In the 2014 BGH survey of business travelers, 83% of respondents said they use time on business trips to explore the city they’re visiting. This is a significant market for hotels that offer experience packages and city packages for business guests. For example, the Landmark London offers a range of experience packages that might interest business travelers with a few extra hours to kill.
Online travel agencies (OTAs), customer review travel websites (likeTripAdvisor.com) and specialty food and excursion websites are an excellent resource for bleisure travelers. One such example comes from a British website that helps busy travelers find their ideal afternoon tea experience in all of the UK. AfternoonTea.co.uk has an amazingly well set-up search function that allows visitors to find an afternoon tea by day of the week, by special features (such as gluten free or outdoor seating) and by time and price.
The James Bond approach
Seeing how nearly 50% of business travelers check-in with family members, many hotels are capitalizing on the trend by offering pre- or post- event extensions that encourage guests to arrive earlier, or stay longer at the hotel for the same advantageous rate. For example, Hotel 41 is a luxury boutique hotel that won TripAdvisor’s 2016 Travelers Choice Award for its personalized service and unique “extras”. It seized on the best bleisure trends with cool packages like the “Secrets and Spies” James Bond oriented offer, or the “3 nights for the price of 2” offer.
Get it right
To meet capitalize on such innovative trends in the hospitality industry, companies need managers who are up to date and who have the skills necessary to capitalize on those trends. Glion’s Online MBA in Hospitality is a program for middle-management professionals who want to develop these skills and earn a recognized degree without disrupting their career. Discover the Online MBA in Hospitality.
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