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ITB BERLIN 2011

Hi there! My name is Angelo Tullio, I have been an enthusiastic Glion student and now I am a very proud member of the Glion Alumni Association. Time flies, that’s true, but one of the best lessons I have learned from Glion is that contacts and relationships may last forever, if we all share the same spirit! From now on, I will try to share some of my best experiences with you and, why not, give you some advice for your future careers.

Please, let me start with one point: working in the travel industry is very exciting! Meeting people from other countries, traveling, taking part in events, speaking foreign languages, and so on, are just a few of my favorite aspects related to it. And what about travel fairs and exhibitions? They are amazing events where you can talk to hundreds of people who share your same ideas. It makes you feel part of something really big and important, and I love that.

This year, I got the amazing chance to be on the first row at the world’s largest event of this kind: the International Tourism Bourse (ITB) in Berlin. It took place from March 6th to 10th in the huge “Messe Berlin” exhibition area and was visited by more than 100,000 travel professionals from all around the world. The city of Berlin itself was full of visitors, like during important festivities. Excited by all this electricity in the air, I have spent hours talking and exchanging ideas with hospitality leaders and very important industry people. Obviously, they were all fascinated by my studies at Glion.

I also attended some interesting conferences, where very positive signs of recovery from the global crisis for the whole travel industry were shown. Indeed, 2013 has started well, with a general increase in the number of hotel bookings worldwide (as confirmed by Jürgen Büchy, President of the German Travel Association). The ITB also highlighted a new trend in hospitality, with an incredible number of mobile and social media related events. Moreover, I could not miss the taste of local food provided by the different countries of the world.

If you ever get the chance to participate in such an event, I warmly suggest you grab this opportunity. I promise you will have fun, and your company will also gain something from your experience, as travel fairs are still the most important place to make deals and exchange opinions. According to Márcio Favilla, Executive Director of the World Tourism Organization, in a world that is ruled by the internet and technology, “there is no substitute for face-to-face meetings. Once again, ITB Berlin provided the platform for the global tourism industry to exchange information, conclude deals and cultivate business relations.”

I am not going to miss the ITB next year, what about you?

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Quotations taken from: ITB Berlin Press release 11/03/2013 (http://www.itb-berlin.de/en/MediaCentre/PressReleasesAndNews/index.jsp?lang=en&id=287104)

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About the author

Glion Institute of Higher Education
Glion Institute of Higher Education is a private Swiss institution offering bachelor’s and master’s degrees in hospitality, luxury and event management to an international student body across three campuses in Switzerland and London, UK.
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