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Applied Business Projects

The Applied Business Project (ABP) is a capstone project for graduating Glion students, during which they work on real-world challenges with industry clients.

Students work in groups, with continuous guidance from various Glion faculty members, to provide solutions to a business problem faced by the client. Our specific areas of expertise are Luxury Industry, Hospitality industry, Branding and Marketing, Finance, Asset Management, and Event Management.

The students conduct research and identify solutions, including developing concepts to provide concrete recommendations to the client.

Some of the clients that we have recently worked with are Forbes Travel, La Réserve, UEFA, Roger Dubuis, Hotel Victoria, Hotel Knodelboden and many others.

ABP at a glance

Companies approach Glion with a specific business problem, challenge or need

Students research solutions and liaise with the company

Students present their findings and solutions to the company, and hear feedback on their ideas

Students submit a final report to the company


The focus is on researching solutions to a business problem, challenge or need designed to assist industry partners in everyday business.
Examples of previous ABP topics include:


  • Brand and marketing studies
  • Service innovation and design
  • Innovative concept development
  • Customer or guest journey studies
  • Marketing communication solutions


  • Designing customer or guest experiences
  • Digital marketing and social media planning
  • Event concepts, design, management and financing
  • Development of loyalty and recognition programs

Advantage for both the companies and the students


Glion students gain real-life business consulting experience
Industry partners get a fresh perspective and valuable inputs to their business problem

What previous partners said about Applied Business Project