Glion has educated students in delivering luxury experiences for more than 50 years
Clarens, April 23, 2015—Glion Institute of Higher Education, one of the world’s top three institutions of higher education for an international career in hospitality management, is launching a new specialization in Luxury Brand Management. Classes will start in July 2015.
This is the first specialization of its kind to be offered by a hospitality management school. The specialization will be taught during the student’s final year, as part of the 3.5 year bachelor’s degree program and has been developed in close relationship with luxury leaders and professionals, encompassing case studies, testimonials and workshops.
Glion partnered with Domus Academy in Milan to develop the luxury specialization curricula. Domus is one of the most prestigious design schools in Italy, and considered a school of global excellence in the areas of fashion, design, and architecture by influential industry leaders. Through this collaboration, students will be able to attend workshops in Milan conducted by Domus and industry partners, gaining hands-on experience through business projects for a globally influential brand. Some of Domus’ partners include Cartier, Christie’s, De Beers, Moncler and Salvatore Ferragamo.
“This is an exciting time for Glion,” said Judy Hou, CEO of Glion Institute of Higher Education. “Over the past 10 years, our graduates have earned the trust of several companies with high- end brands that seek to deliver unique customer experiences. Glion is no longer only providing top-notch talent for hotels and resorts, but more and more for fashion, retail, banking and aviation companies.”
The genesis of the specialization has been the increased demand for Glion graduates from the luxury sector of the experience industry, and from players in the experiential segments of the luxury industry. The new program will equip students with distinctive skills and attributes that will give them a head-start for careers in luxury sectors. Courses include designing luxury experiences, management of a luxury brand, marketing of luxury goods and services, luxury consumer behavior and luxury communication and media planning.
The Luxury Brand Management specialization is aligned with Glion’s commitment to preparing students for a successful international career in hospitality and luxury management. According to Deloitte’s 2014 luxury goods report, the world’s top 75 luxury brands accounted for US $172.2 billion of aggregate net sales in 2012, and a compound annual growth rate of 14.3% (2010–2012). This strong performance is partly due to enhanced customer service at high-end retailers and financial institutions.
“The soft skills, interpersonal abilities and flair for languages that Glion equips its students with are beneficial to the customer service of several industries that serve sophisticated clients who expect the highest standard of service,” said Hou. “Indeed, Glion teaches students to embrace customer service through applied hands-on learning, innovation, attention to detail, responsiveness to customer demands and a high level of individual care. It is a distinctive part of their professional DNA.”
Glion’s program is unique as it will focus on learning the luxury industry through courses taken as part of a hospitality management degree. Graduates are expected to have the business acumen and customer and service skills that make Glion alumni so successful.
Clarens, Switzerland- 23 April, 2015 – To download the pdf version of this press release, click here.
Glion Institute of Higher Education
Founded in 1962, Glion Institute of Higher Education is a private Swiss institution offering bachelor’s and master’s degrees in hospitality, luxury and event management to an international student body across three campuses in Switzerland and London, UK. Glion also offers a dual-degree MBA and MSc program in partnership with Grenoble Ecole de Management.
Part of Sommet Education, Glion is accredited by the New England Association of Schools and Colleges, Inc. (NEASC) and ranked among the world’s top five higher education institutions for employer reputation in hospitality management (QS World University Rankings 2017).
For more information, visit www.glion.edu
Head of Communications
Glion Institute of Higher Education
T +41 21 989 26 63