BECOME A LIMITED EDITION
Glion’s new bachelor degree with a Luxury Brand Management
specialization is here. Your dream career is now within reach.
A Luxury Brand Management Degree
If you want an exciting career with exclusive luxury brands, you need a degree that goes beyond business. You need insight and practice in creating the perfect customer experience, and this degree has it all.
Glion’s unique Luxury Brand Management specialization teaches you specific marketing and business skills to manage luxury brands, in addition to the managerial soft-skills and professionalism you gain from the hospitality management degree. This combination will make you an ideal candidate for luxury employers and give you career versatility in the growing “experience industries” of luxury, hospitality, events and leisure.
in Luxury Brand Management?
The luxury industry is promising steady growth and exciting career prospects. It includes nine sectors (personal luxury goods, cars, luxury hospitality, luxury cruises, designer furniture, fine food, fine wines and spirits, yachts and private jets). Plus, brands like Givenchy, Armani, Bulgari and Roberto Cavalli are venturing into hotels, spas and restaurants.
This specialization provides you with a luxury toolkit that will allow you to :
- Understand consumer behaviors, and deepen your knowledge of luxury target audiences
- Acquire skills for luxury product development, pricing, merchandising, buying and distribution strategies
- Define communication and media plans for luxury segments and luxury brand marketing with regards to identity and key messages
The global luxury market exceeded USD 1 Trillion in 2014*.
The market for personal luxury goods has tripled in the past 20 years.
Luxury consumers want a 360° experience; they are buying a feeling, not an item.
*Euros converted to USD, based on 2014 currency values. All statistics were taken from Bain World Luxury Goods Report 2014.
Luxury Brand Management & Hospitality Skills
Based on 50 years of excellence in hospitality education, Glion’s programs will teach you a strong work ethic, attention to detail and a sense of impeccable customer service. By adding luxury brand management expertise to this strong foundation, you gain even more recognition.
Top 3 Worldwide Ranking
Glion is ranked among the top three hospitality management schools in the world for an international career. (TNS Global Survey, 2013)
An Accredited Degree
Glion is accredited at university level by the New England Association of Schools and Colleges (NEASC).
Nearly 100 international companies recruit interns and students at Glion every year; and 85% of graduates have a job or multiple offers on graduation day (2008-2013).
Recent Internships and careers
Mario Nurzia, intern as sales assistant at Cartier, New York
Nyoman Trida Sena Karilo, sales & marketing intern at Bulgari resort, Bali
Denisa Mihulova, client advisor at LV, Prague
Jackie Chamoun, communications assistant at Rolex, Geneva
In recent years, demand for Glion students and graduates in the luxury industry has grown significantly. From Rolex to Louis Vuitton, Bulgari to Hermes, Glion graduates are using their business education and experience to create successful careers with some of the world’s most influential brands. Watch our Videos about the Glion difference.
Meet Our Partner Domus Academy, Milan
On the Luxury Brand Management specialization, you will go to Milan for an interactive, master- level workshop at Domus Academy, a leading international school of fashion and design. You will:
with a brief and research in Switzerland, and then work in small groups to develop your concept and presentation while in Milan.
2 weeks in Milan, an international, design-oriented city teeming with design studios and factories, research labs, fairs, etc.
for a well-known luxury brand. Domus Academy has worked with luxury partners such as Cartier, Christie’s, De Beers (Forevermark), 10 Corso Como, Futurebrands, Moncler, Park Hyatt Milan, and Pommery.
Courses & Industry-Based Learning
During the first two years of the degree, you will learn to deliver an impeccable customer experience in the world of hospitality through hands-on, applied learning in hospitality operations, management courses, and one 6-month internship.
These Luxury Brand Management courses are based on Glion’s experience with business partners in the luxury hospitality sector and Domus Academy’s collaboration with key players in luxury products, goods and services.
To gain first-hand experience in a luxury company, you will complete the semester 5 internship in an international company within the luxury sector, for approximately 6 months.
In the final year of the bachelor degree, you will take 5 luxury brand management courses. Course name changes may occur:
• Marketing of Luxury Goods & Services
• Luxury Consumer Behaviour
• Management of a Luxury Brand
• Luxury Communication and Media Planning
• Designing Luxury Brand Experiences
Luxury Brand Management Specialization Admissions
Glion is currently accepting applications for the Luxury Brand Management specialization. Candidates for the Bachelor Degree in Hospitality Management are encouraged to apply before May 15th to allow enough time to apply for a visa, if necessary.
Our education counselors will be happy to advise you on the program, admissions requirements, and financial aid opportunities.