Business Trends in Luxury

100% Online

3 week program
6-8 study hours per week
100% Flexibility
Certificate of completion

Next Start Date
18 March 2026

Limited spaces available

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Course Summary
Course Content
Faculty
Admissions & Fees
Frequently Asked Questions

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Course Summary

Get ahead of the latest trends in the business of luxury

With a special focus on hotels, resorts and events within the global luxury segment, this course helps you better understand the consumer trends that matter today – and how these are impacting business structures and practices.

You will learn how companies are positioning their products and services to take advantage of a global experience economy that is in a seemingly unstoppable growth mode.

Analyze the latest global consumer trends
Understand how trends impact the luxury segment
Discover how products and services are being positioned for the experience economy
Learn from the personal experiences of an Executive-level peer group

Course Content

Explore luxury business trends across three immersive weeks.

Understanding Trends

As preparation for your final assignment, use your critical thinking to connect trends with all the societal and economic aspects of today’s world, in order to better predict the future.

Consumer Trends

Analyze the top trends and new forces of demand. Understand which trends have been consistent over the last few years and thus are most likely to be here to stay.

Why Trends Matter to Businesses

Investigate the reasons behind shifts in consumer sentiment, with the end goal that understanding the ‘why’ behind trends helps you ascertain how they might matter to your business.

Which Trends are Relevant to the Luxury Industry?

Explore the extent to which the luxury industry is affected by consumer and market shifts.

How Different Luxury Segments Address Trends

Build your understanding of how the different segments within luxury adopt different approaches to trends.

Future Trends: the Transformative Economy

Experience-driven activities are on the rise, but what could be the next frontier of luxury? Learn how to extrapolate the latest trends to predict the next successful luxury brands.

Future Trends: the Wellness Industry and Transformation

Learn more about how this segment of the luxury market is booming as part of the wider transformative economy.

Critically Assessing the Future

As preparation for your final assignment, use your critical thinking to connect trends with all the societal and economic aspects of today’s world, in order to better predict the future.

Meet our program Alumni

Time-respectful, relevant, and immediately useful. Business Trends in Luxury helped me turn fast-moving industry signals into concrete decisions for 'Pristine Luxury World' sharpening our positioning, partner model, and investor story.

Ekaterina RudolphFounder & CEO, Pristine Luxury World (Switzerland)

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100% flexible online learning that puts you in control

This program puts you in complete control of your learning journey. Choose the time, format and platform – we’ll do the rest!

100% online study that fits your schedule
All live sessions recorded for catch-up on demand
Content suitable for all devices – PC, mobile, tablet, etc.

A certificate that helps you stand out to recruiters

Your certificate of completion is an open badge you can share on your CV, LinkedIn profile, email signature, and more.

Backed by Glion – the #4 ranked school for Employer Reputation globally (QS Rankings by subject 2024).

Meet your lecturer

Mariana Palmeiro spent 10 years in Asia working on numerous hospitality development projects, mainly as a Project Manager for new spa and wellness center openings. She also acted as a hospitality consultant, where she opened and managed hotel operations.

Currently, Mariana offers consultancy focused on the development of medical and wellness experiences in luxury hospitality operations.

She has also been a visiting lecturer at both Glion and Les Roches for the past five years, where she enjoys supporting students and executives on their path to becoming stronger hospitality leaders.

Mariana's LinkedIn

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Admission Criteria
There are no admission criteria for this program

Fees
CHF 1,250

Start Dates
18 March 2026

Limited spaces available

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Frequently Asked Questions

How does this course equip professionals to navigate the evolving luxury market?

On this course, you will learn about the consumer trends that matter and how they are impacting business structures and practices. You will also discover how companies are positioning their offerings to take advantage of the latest trends such as the global experience economy, why trends matter and how to assess the future.

What are the key consumer trends in luxury that this course covers?

As well as discussing which trends are relevant and why they matter, this course examines the top current and emerging consumer trends that are impacting the luxury sector, including the rise of experience-driven activities, transformation and wellness.

How are practical case studies integrated into the learning experience?

This online course uses a variety of learning approaches, smart tools and applications to ensure a rich, varied and highly interactive experience. These include live and on-demand faculty-led sessions, group presentations and discussions of the latest academic literature and case studies.