Master of Science in International Hospitality Business with Specialization in Guest Experience & Service Design

Worth depends on your career goals and the specific program you choose. A specialized masters is the right investment if you want to move beyond service delivery into the strategic layer of hospitality, where you shape guest experience rather than simply deliver it.

When you combine that ambition with a masters that builds guest experience analytics, innovation and leadership capabilities, backed by a six-month internship or Business Research Project, you have a degree like our Guest Experience & Service Design specialization, which graduates into a strong track record: 98% of students receive one or more job offers on graduation, with an average of 6 internship offers each.

Glion offers more than one path into guest experience, and each is built for a different ambition. Some programs approach guest experience through the lens of luxury brand strategy and market positioning within premium sectors such as hotels, personal luxury goods and bespoke services.

The Guest Experience & Service Design specialization takes a different, more analytical route. It develops your expertise in guest experience analytics, service design and business performance across the wider hospitality industry, not luxury branding specifically. Choose this program if your ambition lies in the strategy and data behind exceptional experiences.

It depends on how you want to complete your masters and the direction you want your early career to take. A professional internship lets you apply your knowledge within your chosen sector while building experience, contacts and industry credibility. A Business Research Project instead gives you the opportunity to investigate a genuine commercial issue through rigorous research and analysis.

On this specialization, internship placements could include a Guest Experience Maker role at Six Senses Rome and a Finance Intern position at The Madrid EDITION. Whichever path you choose, you complete your Master’s with valuable professional experience behind you.

No single undergraduate background is required for a masters in hospitality business. The best programs are built for graduates and career changers alike, provided you bring the right work ethic and a genuine passion for the industry.

For this specialization, Glion asks for a bachelor’s degree in any relevant field, business or hospitality preferred, and a minimum age of 21 at the start of the program. Semester 1 then builds the business, strategy and leadership foundations every student needs, whatever their starting point, before Semester 2 takes you deep into guest experience analytics and innovation.

The right elective depends on the specific function you want to move into after graduation, not just the topic that sounds most interesting. Think about the day-to-day role you’re aiming for, then let that guide your choice.

On this program, you choose one elective in Semester 2 alongside your core curriculum: Brand Identity, Creativity & Storytelling for experience-led branding roles, Strategic Leadership Across Generations for people-management roles, Experience Audit: From Mystery Shopping to Employer Brand for evaluation-focused roles, or Technology & AI in Hospitality for digital and data-driven roles. *Please note that elective courses are subject to change and the options available may differ for each intake.

Cost depends on the school, the campus and the program structure, so it pays to choose one that’s transparent about its fees rather than vague on pricing.

For this Master’s, the published fee schedule for the Switzerland track totals CHF 47,300 in compulsory academic expenses across your two campus-based semesters. That covers tuition, academic resources and mandatory insurance. Your internship or Business Research Project semester carries its own separate costs.

Most hospitality masters run on a twice-yearly intake cycle, whether you’re moving straight from your undergraduate degree or timing a career change around your current role.
This Master’s begins with Spring 2027 and Fall 2027, at Glion’s Switzerland campuses in Glion and Bulle.

Glion’s Master’s in International Hospitality Business offers more than one specialist pathway, and each is built for a different ambition. Both share the same core business foundation in Semester 1.

Our Guest Experience & Service Design specialization then develops your expertise in guest experience analytics, service design and business performance across hospitality. The Entrepreneurship & Innovation specialization instead takes you through the complete entrepreneurial journey, from opportunity recognition and venture creation to entrepreneurial finance and growth. Choose this program if your ambition is to design and lead exceptional guest experiences, not to launch or grow a venture.