Experiential Economics

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3 week program
6-8 study hours per week
100% Flexibility
Certificate of completion

Next start date
2 March 2026

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Course Summary
Course Content
Faculty
Admissions & Fees
Frequently Asked Questions

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Course Summary

Develop a more complete picture of the global experience economy

Across three intensive weeks, you will transform your understanding of the global experience economy as it relates to the intertwining luxury and hospitality industries.

Based on your own research and experiences, together with the learnings and insights you’ll gain on the course, you will be challenged to create a new conceptual design for a relevant economic offering that would be meaningful within the experience economy.

Explore luxury and hospitality concepts that are meaningful within the experience economy
Critically analyze different business practices in sustainability
Investigate bias in the experience economy, and the problems that can result
Discuss how the economic rules are changing within a ‘dematerializing’ economy
Learn from the personal experiences of an Executive-level peer group

Course Content

Explore experiential economics across three immersive weeks.

The Rise of the Experience Economy

Discover the key characteristics of the experience economy, learn how to categorize experience industries, and explore the evolution of consumer value. Define and categorize the industry you work in and evaluate experience propositions within your sector.

Key Features and Trends in Experience Consumption

Examine key features of the experience economy today and possible future trends. Learn about the evolution of the experience economy to a focus on personal transformation.

Differentiating Categories of Experience

Learn to differentiate between different categories of experience and discover how companies strategically leverage them. Examine the success stories of businesses that create impactful moments across multiple categories and share your own analysis of an experience offering.

The Meaning of Luxury in the Experience Economy

Examine the multifaceted meanings of luxury within the experience economy and explore the growing intertwining of luxury with personal transformation.

The Circular Economy. Trend? Fad?

Engage in a critical assessment of the value of the circular economy for luxury, including potential pitfalls in its implementation and how to reconcile the model with traditional luxury values relating to exclusivity, quality of materials and fashion cycles.

Technology as an Accelerator to Sustainability

Understand how technology – and especially digitalization – is supporting sustainable practices in luxury. Explore some of the integrated approaches already in place between tech and sustainability.

The Future of Luxury

Examine the different scenarios that could play out in luxury in the coming years, building towards the development of a strategic plan on how a company can successfully integrate sustainable practices within its value chain while creating ‘green jobs’ where it operates.

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100% flexible online learning that puts you in control

This program puts you in complete control of your learning journey. Choose the time, format and platform – we’ll do the rest!

100% online study that fits your schedule
All live sessions recorded for catch-up on demand
Content suitable for all devices – PC, mobile, tablet, etc.

A certificate that helps you stand out to recruiters

Your certificate of completion is an open badge you can share on your CV, LinkedIn profile, email signature, and more.

Backed by Glion – the #4 ranked school for Employer Reputation globally (QS Rankings by subject 2024).

Meet your lecturer

Dr. Karolina Doughty is an academic with experience across teaching, research and doctoral project supervision in a variety of topics related to understanding experiences. With a background in tourism and the social sciences and currently based at Wageningen University in The Netherlands, she has been teaching experiential research and design at postgraduate level for more than a decade, with a focus on emotions, senses, transformation and well-being.

Born in Sweden and educated in the UK, Karolina is also the author of many scholarly articles and books in this field and has advised and collaborated on experience design with a range of organisations in The Netherlands, Sweden and the UK.

Join this program

Admission Criteria
There are no admission criteria for this program

Fees
CHF 1,250

Start dates
2 March 2026

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Frequently Asked Questions

What is the structure of the course content and how are the modules divided over the three weeks?

Across the three immersive weeks of this course, students will cover five different modules that look at the rise of the experience economy, key trends, elements of experiential design and the intersection of experience and luxury. These are delivered through live and on-demand faculty-led sessions, group presentations and discussions of academic literature and industry case studies.

Are there any prerequisites or specific professional backgrounds recommended for prospective students of this course?

There are no specific admission criteria for this course, so it is open to anyone with an interest in the topic. However, some knowledge of hospitality and the luxury sector will be beneficial for prospective students.

What specific outcomes and projects can participants expect by the end of this course?

Completion of this course will give students a deeper understanding of the global experience economy and how it relates to the luxury and hospitality industries. Participants will also be set the challenge of creating a new conceptual design that would be meaningful within the experience economy as part of their coursework.