Business Trends in Luxury
- 2 week program
- 8-12 study hours per week
- 100% Flexibility
- Certificate of completion
NEXT START DATE 15 May 2024
Get ahead of the latest trends in the business of luxury
- Analyze the latest global consumer trends
- Understand how trends impact the luxury segment
- Discover how products and services are being positioned for the experience economy
- Learn from the personal experiences of an Executive-level peer group
With a special focus on hotels, resorts and events within the global luxury segment, this course helps you better understand the consumer trends that matter today – and how these are impacting business structures and practices.
You will learn how companies are positioning their products and services to take advantage of a global experience economy that is in a seemingly unstoppable growth mode.
Direct faculty interaction
Get your questions answered and receive direct developmental feedback.
Peer-to-peer networking
Build your professional network through interactions with fellow participants.
Live/on-demand sessions
Live classes and group exercises driven by state-of-the-art learning technology.
Glion Excellence
Your Certificate of Completion carries a globally recognized hallmark of academic quality.
Explore luxury business trends across two immersive weeks
1 OF 8
Understanding Trends
Understand the meaning of trends and discover the ‘Megatrends framework’ and how it can help you start making sense of both the present reality and the future.
2 OF 8
Consumer Trends
Analyze the top trends and new forces of demand. Understand which trends have been consistent over the last few years and thus are most likely to be here to stay.
3 OF 8
Why Trends Matter to Businesses
Investigate the reasons behind shifts in consumer sentiment, with the end goal that understanding the ‘why’ behind trends helps you ascertain how they might matter to your business.
4 OF 8
Which Trends are Relevant to the Luxury Industry?
Explore the extent to which the luxury industry is affected by consumer and market shifts.
5 OF 8
How Different Luxury Segments Address Trends
Build your understanding of how the different segments within luxury adopt different approaches to trends.
6 OF 8
Future Trends: the Transformative Economy
Experience-driven activities are on the rise, but what could be the next frontier of luxury? Learn how to extrapolate the latest trends to predict the next successful luxury brands.
7 OF 8
Future Trends: the Wellness Industry and Transformation
Learn more about how this segment of the luxury market is booming as part of the wider transformative economy.
8 OF 8
Critically Assessing the Future
As preparation for your final assignment, use your critical thinking to connect trends with all the societal and economic aspects of today’s world, in order to better predict the future.
Explore luxury business trends across two immersive weeks
- Understanding Trends
- Consumer Trends
- Why Trends Matter to Businesses
- Which Trends are Relevant to the Luxury Industry?
- How Different Luxury Segments Address Trends
- Future Trends: the Transformative Economy
- Future Trends: the Wellness Industry and Transformation
- Critically Assessing the Future
Understanding Trends
Understand the meaning of trends and discover the ‘Megatrends framework’ and how it can help you start making sense of both the present reality and the future.
Consumer Trends
Analyze the top trends and new forces of demand. Understand which trends have been consistent over the last few years and thus are most likely to be here to stay.
Why Trends Matter to Businesses
Investigate the reasons behind shifts in consumer sentiment, with the end goal that understanding the ‘why’ behind trends helps you ascertain how they might matter to your business.
Which Trends are Relevant to the Luxury Industry?
Explore the extent to which the luxury industry is affected by consumer and market shifts.
How Different Luxury Segments Address Trends
Build your understanding of how the different segments within luxury adopt different approaches to trends.
Future Trends: the Transformative Economy
Experience-driven activities are on the rise, but what could be the next frontier of luxury? Learn how to extrapolate the latest trends to predict the next successful luxury brands.
Future Trends: the Wellness Industry and Transformation
Learn more about how this segment of the luxury market is booming as part of the wider transformative economy.
Critically Assessing the Future
As preparation for your final assignment, use your critical thinking to connect trends with all the societal and economic aspects of today’s world, in order to better predict the future.
Meet your Faculty
All our Executive online courses are led by internationally recognized subject matter experts, able to deliver advanced, relevant, and up-to-the-minute knowledge.
Mariana Palmeiro
Visiting Faculty – Business Trends in Luxury
Mariana Palmeiro spent 10 years in Asia working on numerous hospitality development projects, mainly as a Project Manager for new spa and wellness center openings. She also acted as a hospitality consultant, where she opened and managed hotel operations. Currently, Mariana offers consultancy focused on the development of medical and wellness experiences in luxury hospitality operations. She has also been a visiting lecturer at both Glion and Les Roches for the past five years, where she enjoys supporting students and executives on their path to becoming stronger hospitality leaders.
Campus: Switzerland
E. mariana.palmeiro@ext.glion.edu
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ADMISSION CRITERIA
There are no admission criteria for this program
FEES
CHF 1,250
START DATES
15 May 2024
2 October 2024
Need more information? Speak to us
How we deliver Executive online courses
These high quality digital courses use a variety of learning approaches, as well as a range of smart tools and applications, to ensure a rich, varied, and highly interactive experience. Your study will incorporate:
- Live faculty-led sessions
- Group presentations
- Access to peer-to-peer discussion forums
- The latest academic literature and case studies
Speak to us
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