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This specialization combines business strategy with wellness hospitality operations, preventive health and guest behavior, experience design, real estate, resorts and destination strategy. You will learn how changing expectations around health and wellbeing can be translated into compelling guest propositions and commercially viable hospitality concepts.
Accreditations
Presentation by General Manager & HR Director, Nobu Hotel Barcelona
Vineyard visit and Cava taste at Llopart Cava
Visited and stayed at the Nobu Hotel Barcelona
Met the Director of Sales, Sofia Barcelona: Service Excellence in MICE & Sales
Processed with VSCO with a6 preset
Hotel Tour of Sofia Barcelona
Presentation by General Manager & HR Director, Nobu Hotel Barcelona
Vineyard visit and Cava taste at Llopart Cava
Visited and stayed at the Nobu Hotel Barcelona
Met the Director of Sales, Sofia Barcelona: Service Excellence in MICE & SalesProcessed with VSCO with a6 presetHotel Tour of Sofia Barcelona
Presentation by General Manager & HR Director, Nobu Hotel Barcelona
Vineyard visit and Cava taste at Llopart Cava
Visited and stayed at the Nobu Hotel Barcelona
Met the Director of Sales, Sofia Barcelona: Service Excellence in MICE & SalesProcessed with VSCO with a6 presetHotel Tour of Sofia Barcelona
Worth depends on your career goals and the specific program you choose. A specialized masters is the right investment if you want the strategic, commercial and operational expertise to build the next generation of wellness and longevity offerings, not just study the trend from the outside.
When you combine that ambition with a masters that builds wellness business models, preventive health and experience design capabilities, backed by a six-month internship or Business Research Project, you have a degree like our Wellness & Longevity specialization, which graduates into a strong track record: 98% of students receive one or more job offers on graduation, with an average of 6 internship offers each.
Wellness tourism covers travel undertaken specifically to maintain or improve health and wellness, from spa retreats to longevity clinics to resorts built around preventive care. Glion’s own reporting on the sector breaks down what the category covers and why it has become one of the fastest-growing parts of global travel.
This specialization takes that same sector and teaches you to build a business inside it. You study the commercial models behind wellness and longevity concepts, then apply that knowledge to hospitality operations, guest behavior, experience design and the real estate and destinations that can host them. That’s the operator’s view of an industry most other content only covers from the traveler’s side.
Glion’s Master’s in International Hospitality Business offers more than one specialist pathway, and each is built for a different ambition. Both share the same core business foundation in Semester 1.
Our Wellness & Longevity specialization focuses on the business models, operations and experience design specific to wellness, preventive health and longevity concepts. The Guest Experience & Service Design specialization instead develops your expertise in guest experience analytics and service design across the wider hospitality industry, not the wellness sector specifically. Choose this program if your ambition is to build or lead wellness and longevity concepts, not guest experience strategy generally.
Glion’s Master’s in International Hospitality Business offers more than one specialist pathway, and each is built for a different ambition. Both share the same core business foundation in Semester 1.
Our Wellness & Longevity specialization focuses on the business models, operations and experience design specific to wellness, preventive health and longevity concepts. The Entrepreneurship & Innovation specialization instead takes you through the complete entrepreneurial journey, from opportunity recognition and venture creation to entrepreneurial finance and growth, applicable across any sector you choose. Choose this program if your ambition is specifically in wellness and longevity, not venture creation generally.
It depends on how you want to complete your masters and the direction you want your early career to take. A professional internship lets you apply your knowledge within your chosen sector while building experience, contacts and industry credibility. A Business Research Project instead gives you the opportunity to investigate a genuine commercial issue through rigorous research and analysis.
On this specialization, your Industry Business Project already gives you the chance to apply your knowledge to a genuine commercial challenge before Semester 3 begins. Whichever path you choose next, you complete your Master’s with valuable professional experience behind you.
No single undergraduate background is required for a masters in hospitality business. The best programs are built for graduates and career changers alike, provided you bring the right work ethic and a genuine interest in the sector.
For this specialization, Glion asks for a bachelor’s degree in any relevant field, business or hospitality preferred, and a minimum age of 21 at the start of the program. Semester 1 then builds the business, strategy and leadership foundations every student needs, whatever their starting point, before Semester 2 takes you deep into wellness and longevity business models, operations and experience design.
It depends on how you want to complete your masters and the direction you want your early career to take. A professional internship lets you apply your knowledge within your chosen sector while building experience, contacts and industry credibility. A Business Research Project instead gives you the opportunity to investigate a genuine commercial issue through rigorous research and analysis.
On this specialization, internship placements could include a Guest Experience Maker role at Six Senses Rome and a Finance Intern position at The Madrid EDITION. Whichever path you choose, you complete your Master’s with valuable professional experience behind you.
The right elective depends on the specific function you want to move into after graduation, not just the topic that sounds most interesting. Think about the day-to-day role you’re aiming for, then let that guide your choice.
On this Master’s, you choose one elective in Semester 2 alongside your core specialization: Brand Identity, Creativity & Storytelling for experience-led branding roles, Strategic Leadership Across Generations for people-management roles, Experience Audit: From Mystery Shopping to Employer Brand for evaluation-focused roles, or Technology & AI in Hospitality for digital and data-driven roles. *Please note that elective courses are subject to change and the options available may differ for each intake.
Cost depends on the school, the campus and the program structure, so it pays to choose one that’s transparent about its fees rather than vague on pricing.
For this Master’s, the published fee schedule for the Switzerland track totals CHF 47,300 in compulsory academic expenses across your two campus-based semesters. That covers tuition, academic resources and mandatory insurance. Your internship or Business Research Project semester carries its own separate costs.
Most hospitality masters run on a twice-yearly intake cycle, whether you’re moving straight from your undergraduate degree or timing a career change around your current role.
This Master’s begins in Spring 2027 and Fall 2027, at Glion’s Switzerland campuses in Glion and Bulle.
This Master’s delivers essential hospitality business knowledge accompanied by a specialized curriculum spanning the complete entrepreneurial journey.
Master's in International Hospitality Business with Specialization in Guest Experience & Service DesignA Master’s that combines core hospitality business knowledge with specialist expertise in creating and delivering exceptional guest experiences.
Master's in Luxury Experience & Brand ManagementIncluding immersive learning and a real-world internship, this one of a kind Master’s will position you perfectly for a career in the luxury sector.
Study in Switzerland
Glion and Bulle campuses
Internship or Business Research Project
Gain vital real-world experience
Next start dates
Spring 2027 & Fall 2027
Duration
1.5 years/3 semesters
Credits
90 ECTS/45 US credits
Seize the wellness & longevity opportunity
Develop the skills to target this high growth business sector
Field trip and company visits
Experience the world of premium hospitality close-up
Personalized career support
Use our expertise and contacts to power your career
