There really is nothing quite like the thrill of gunning a Porsche 911 on a section of quiet, open road. The flat-six engine note – behind you, of course – is instantly recognizable; and even in a normally aspirated model the mid-range surge of power feels like a turbo boost. But more on the legendary 911 Turbo later.
This feature is all about the history of Porsche: the innovation, the engineering, the successes on and off the racetrack. And, like our previous article on Cartier, we’re telling it through 10 landmark creations that define the company’s evolution throughout the past eight decades.
This 10 car selection – all approved and endorsed by the Porsche Museum in Stuttgart – represents pure automotive alchemy. Happy driving!
Through all these cars, and others, Porsche has cemented its place as the world’s most valuable luxury and premium brand according to Brand Finance – a position it has held for each of the past eight years.
The company is a great industrial success story and an international flag-bearer for ‘Brand Germany’. But for those who see the motor car through more romantic, more inspirational eyes, it is primarily a name that stirs the blood like few others.
Driven by Dreams indeed.
- The Insider would like to express our sincere and grateful thanks to Amina Iamalieva and all at the Porsche Museum for their support in putting this article together.
To discover more about the past, present and future of Porsche, visit the company’s online newsroom




















