Blockchain in the Luxury and Hospitality Business

  • 2 week program
  • 8-12 study hours per week
  • 100% Flexible
  • Certificate of completion

NEXT START DATE 26 June 2024

Learn how blockchain can be deployed effectively within the luxury business

  • Explore blockchain technology and applications within the luxury industry
  • Study in depth three key uses: transfer of digital assets, decentralized registries, and smart contracts
  • Discuss customer experience, product traceability, and production & distribution of luxury goods
  • Learn from the personal experiences of an Executive-level peer group

In a luxury world where counterfeit goods are a perennial problem, but equally where the commercial potential for NFTs and other digital assets is increasingly being recognized, blockchain is a technology that cannot be ignored.

This intensive course will bring you up to speed on blockchain, and give you insights into the ways it can enhance the transfer of digital assets, facilitate decentralized registries, and allow smart contracts to be drawn up. Your learning will be both direct and grounded in real-world case examples.

Direct faculty interaction

Get your questions answered and receive direct developmental feedback.

Peer-to-peer networking

Build your professional network through interactions with fellow participants.

Live/on-demand sessions

Live classes and group exercises driven by state-of-the-art learning technology.

Glion Excellence

Your Certificate of Completion carries a globally recognized hallmark of academic quality.

Build your blockchain expertise across two immersive weeks

1 OF 4

Grasping Blockchain Fundamentals

Discover the components of blockchain and how it works – including the most famous case study: Bitcoin.

2 OF 4

Propelling Businesses with Blockchain

Understand when to implement blockchain, while investigating companies that have already implemented it to discover what issues it has resolved for them. Includes a special focus on NFT projects.

3 OF 4

Blockchain for Authenticity

In an age where counterfeiting is widespread, learn how luxury brands are using blockchain to authenticate products.

Explore real-life blockchain projects including the Arianee protocols and Aura Blockchain Consortium.

4 OF 4

Transfer of Value and Web 3 Use Case

Learn why NFTs have become a must-play area for luxury brands, e-commerce platforms, and the metaverse, while also deep-diving into blockchain for digital asset tokenization.

Build your blockchain expertise across two immersive weeks

  • Grasping Blockchain Fundamentals
  • Propelling Businesses with Blockchain
  • Blockchain for Authenticity
  • Transfer of Value and Web 3 Use Case

Grasping Blockchain Fundamentals

Discover the components of blockchain and how it works – including the most famous case study: Bitcoin.

Propelling Businesses with Blockchain

Understand when to implement blockchain, while investigating companies that have already implemented it to discover what issues it has resolved for them. Includes a special focus on NFT projects.

Blockchain for Authenticity

In an age where counterfeiting is widespread, learn how luxury brands are using blockchain to authenticate products. Explore real-life blockchain projects including the Arianee protocols and Aura Blockchain Consortium.

Transfer of Value and Web 3 Use Case

Learn why NFTs have become a must-play area for luxury brands, e-commerce platforms, and the metaverse, while also deep-diving into blockchain for digital asset tokenization.

Meet your Faculty

All our Executive online courses are led by internationally recognized subject matter experts, able to deliver advanced, relevant, and up-to-the-minute knowledge.

Paolo Montemurro
Paolo Montemurro

Lecturer

Learn more
Paolo Montemurro

Paolo Montemurro

Lecturer

Paolo is a passionate tech entrepreneur and self-professed ‘blockchain nerd’ since the early days of the technology. He is Founder and CTO of Blockchain Army, which helps blockchain projects with technology and marketing

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ADMISSION CRITERIA

There are no admission criteria for this program

FEES

CHF 1,250

START DATES

June 26 2024

30 October 2024

Need more information? Speak to us


How we deliver Executive online courses

These high quality digital courses use a variety of learning approaches, as well as a range of smart tools and applications, to ensure a rich, varied, and highly interactive experience. Your study will incorporate:

  • Live faculty-led sessions
  • Group presentations
  • Access to peer-to-peer discussion forums
  • The latest academic literature and case studies

Speak to us

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