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    All Articles

    Fabrice Gautron: how luxury can preserve its unique customer intimacy in an omnichannel world
    Fabrice Gautron: how luxury can preserve its unique customer intimacy in an omnichannel world

    Longstanding Insider contributor Fabrice Gautron returns to the magazine with an exclusive interview in which he casts an expert eye over one of luxury’s great paradoxes: how to nurture and maintain the all-important client relationship in an omnichannel marketplace…

    Specialized pathways for specialized careers: introducing our new-look hospitality Master’s for 2027
    Specialized pathways for specialized careers: introducing our new-look hospitality Master’s for 2027

    Our hospitality-focused Master’s degree is being refreshed for 2027 intakes, with the notable introduction of three specialized study pathways for its second semester. The move aims to help this flagship graduate program keep pace with evolving industry – and student – requirements, as Dean of Graduate Studies Joseph Karam explains…

    Difference by design: guest lecturer Dan Innes shares insights into luxury retail real estate market
    Difference by design: guest lecturer Dan Innes shares insights into luxury retail real estate market

    What difference can design make to luxury real estate? And how can brands use physical space to create engagement? These were just two of the questions considered by industry expert Dan Innes during his guest lecture to Executive Master’s students at Glion.

    Bursting out of the bubble: Master’s student Megami’s journey in Bulle
    Bursting out of the bubble: Master’s student Megami’s journey in Bulle

    Megami Mehta is a semester 2 student of our Master’s in Hospitality Business Leadership. Here she offers her vivid and highly personal take on relocating to our Bulle campus for her graduate studies…

    The height of fashion: Louis Vuitton's Marcello Lombardi offers insights into luxury retail’s new direction
    The height of fashion: Louis Vuitton's Marcello Lombardi offers insights into luxury retail’s new direction

    Louis Vuitton Global Events Director Marcello Lombardi explains how luxury houses are changing the way they interact with customers and the different approaches they take to distinguish themselves from the competition.

    From Glion Spirit to luxury spirit: how Louis Becker’s career journey took him to the world’s most renowned cognac
    From Glion Spirit to luxury spirit: how Louis Becker’s career journey took him to the world’s most renowned cognac

    Having already accumulated an impressive list of luxury names on his resume, Glion Master’s graduate Louis Becker is today Prestige Sales Manager for Rémy Cointreau in the German-speaking part of Switzerland. And that means responsibility for a spirit that is arguably the most prestigious of all: LOUIS XIII Cognac.

    Community spirit: Glion graduate Massimo Ianni on the benefits of going local for independent hotels
    Community spirit: Glion graduate Massimo Ianni on the benefits of going local for independent hotels

    Glion alumnus and self-described ‘hotel midwife’ Massimo Ianni spoke to The Insider’s Ben McCormick about regenerative hospitality, the difference it can make and the pathways that led to him to becoming an advocate for it.

    AI in luxury: automate the friction, protect the magic
    AI in luxury: automate the friction, protect the magic

    What is the real story surrounding AI adoption in the luxury sector? And what can we learn from the organizations which have moved forward with the technology most enthusiastically? The Insider got some answers to these questions – and plenty of other insights – from Digital Luxury Group, a Geneva-based strategy, intelligence and creative consultancy serving luxury and premium brands.

    Beyond the exhibition: how luxury brands create value through artification
    Beyond the exhibition: how luxury brands create value through artification

    In her second guest article for The Insider, Dominika Kustosz-Lee, an art and luxury expert who specializes in the Korean market, analyzes the unique symbiosis that occurs when artist and luxury maison come together in the spirit of creativity…

    Making customer interactions meaningful: new academic study plots the pathway to value co-creation
    Making customer interactions meaningful: new academic study plots the pathway to value co-creation

    A new research paper co-authored by Glion academic Mikèle Landry brings fresh insights to the service interaction between brands and their customers, arguing that giving the customer more agency in this relationship is essential for co-creating value. The Insider spoke to Mikèle to discover more…

    The art of selling time: inside the luxury watch boutique
    The art of selling time: inside the luxury watch boutique

    Glion alumni Alessia Minatta and Guillaume Criquet have immersed themselves in the rarified world of the luxury watch boutique. A dream assignment, then, for The Insider’s Martin Green as he discovers the secrets of selling some of the planet’s most desirable timepieces…

    World’s best luxury destinations - #10 a little Irish inspiration
    World’s best luxury destinations - #10 a little Irish inspiration

    Nature is in full bloom as we prepare the 10th instalment of our World’s Best Luxury Destinations series. And where better than the ‘Emerald Isle’ to celebrate this small but significant anniversary...

    Ulkar’s ambition: how a Dubai-based alumna is taking on the ‘spaghetti monster’
    Ulkar’s ambition: how a Dubai-based alumna is taking on the ‘spaghetti monster’

    Ulkar Mammadzada has never been afraid of stepping outside her comfort zone, having moved abroad to study Law at just 17 years old, before discovering the delights of hospitality and securing a government scholarship to open up a very different future by joining Glion. Now she’s engaged in her biggest challenge yet: launching the UAE’s premier offer aggregator app, DiscGo.

    From the nouveau riches to the new tech elite: tracing the history of conspicuous consumption
    From the nouveau riches to the new tech elite: tracing the history of conspicuous consumption

    It’s a concept that’s been around for more than a century, but how much do you really know about conspicuous consumption, its origins and – more importantly – how changing attitudes to it are influencing today’s luxury sector? Join Glion faculty Dr. Evrim De Groot for an in-depth exploration of this seminal phrase…

    The Insider Podcast – Season 2, Episode 2: Dr. Alessio Delpero
    The Insider Podcast – Season 2, Episode 2: Dr. Alessio Delpero

    Season 2 of The Insider Podcast continues as we tackle the hottest topic on the hospitality business agenda: AI. Enjoy these expert insights from Dr. Alessio Delpero.

    Intelligence insight: Glion alumnus Grisha Davidoff shares his experience of AI adoption in hospitality
    Intelligence insight: Glion alumnus Grisha Davidoff shares his experience of AI adoption in hospitality

    As an investor and hospitality entrepreneur, Glion alumnus Grisha Davidoff has been an enthusiastic adopter of AI. Following a recent Hospitality and Luxury Insight Council (HLIC) ‘Expert Session’, at which he shared his experience, Grisha spoke to The Insider about the technology’s applications, advantages and future.

    Claiming the crossroads: how Glion is building the defining research voice in luxury hospitality
    Claiming the crossroads: how Glion is building the defining research voice in luxury hospitality

    At the intersection of two of the world's most dynamic industries, luxury and hospitality, sits a research opportunity that has – until now – remained largely unexplored. The Glion Research, Partnerships & Innovation (GRPI) team, led by Dr. Tiia Mäkinen, intends to change that. This is not just academic ambition; it is institutional strategy. We invited Tiia to tell us more…

    Fit for business: how high achieving alumna Michelle Cristina Bühler balances professional and entrepreneurial life
    Fit for business: how high achieving alumna Michelle Cristina Bühler balances professional and entrepreneurial life

    At The Insider, we’ve interviewed plenty of Glion alumni performing important corporate roles; we’ve also spoken to a wide array of successful entrepreneurs. But never someone doing both simultaneously – until we met the remarkable Michelle Cristina Bühler…