The magazine of Glion Institute
of Higher Education

Entrepreneurs have long played a key role in the growth of our economy, from designing, launching, and running a new business to taking the initiative to grow an existing business while creating real value for customers and wider society. 

But why is entrepreneurship important, and how does it impact our communities, economy, and the hospitality industry? Here we’ll look at what entrepreneurship is, why it’s important, and what skills you need to thrive as an entrepreneur in the hospitality industry.

Why entrepreneurship is important

Entrepreneurship is frequently credited as a major driver of economic growth, spurring transformation, the creation of new markets, innovation, and building wealth. Entrepreneurs are often key to developing ideas and solutions to problems while creating new products.

Starting a business can bring additional resources and money to a region, helping to increase wealth and prosperity. Meanwhile, entrepreneurs often contribute to social and cultural evolution, bringing fresh perspectives and inspiration.

Definition of entrepreneurship and its importance in the hospitality industry

Halfpoint Images/Moment via Getty Images

Entrepreneurship is developing and managing a new business venture to make a profit or achieve another aim, such as making an environmental or social impact. Entrepreneurship involves identifying a market opportunity or gap in the market, developing a business plan, securing funding, finding the right staff, launching the business, and then managing its operations.

Entrepreneurship can take many forms. For instance, in hotel management, it can focus on improving hotel operations, services, and guest experiences to give the business a competitive edge. Alternatively, it can be starting a new hotel or restaurant, developing a new type of hospitality experience, or launching a new technology platform for the industry.

Entrepreneurship can also enhance the guest experience by providing innovative products and services to meet their needs and preferences. It drives economic growth and job creation with innovative ways of developing exciting new products and services that meet customers’ changing needs.

The benefits of pursuing a Master’s in entrepreneurship and innovation

A masters in entrepreneurship and innovation gives aspiring entrepreneurs an essential foundation in hospitality and entrepreneurship, combined with the knowledge and skills to succeed in the hospitality industry as an entrepreneur. This hospitality degree provides the fundamentals of innovation as you develop your soft skills, and gives you hands-on experience.

You’ll learn about hospitality operations, finance, marketing, and leadership while developing an entrepreneurial mindset and the skills you need to launch or grow your own business. Thanks to industry projects and internships, you’ll gain invaluable practical experience where you can apply your knowledge and skills in real-world settings and develop a priceless network of industry contacts. The hospitality industry is constantly changing, and you’ll learn how to create products and services to meet the market’s evolving needs.

Key skills and knowledge required for successful entrepreneurship in the hospitality industry

The entrepreneurship skills necessary for a successful career in hospitality luxury management are diverse and require a combination of the following.

Business acumen

Successful entrepreneurs need strong business skills, including strategic planning and financial management.

Leadership skills

Entrepreneurs must successfully lead and motivate teams and build strong relationships with partners, investors, and customers.


Effective entrepreneurs have a strong network of contacts in the industry and can leverage these relationships to grow businesses and access new opportunities.


Entrepreneurs must be able to think of ideas and develop innovative and achievable solutions.

Hospitality industry knowledge

Entrepreneurs in the hospitality industry require a solid understanding of the market, including trends, regulations, and customer needs.


Entrepreneurship can be challenging, and entrepreneurs need to be able to handle setbacks. They must stay motivated, learn from their mistakes, and persevere through difficult times.

Master the fundamentals of entrepreneurship and hospitality

This innovative masters provides everything you need to know about entrepreneurship from expert industry leaders.

Master’s in entrepreneurship

Examples of successful entrepreneurship in the hospitality industry

The hospitality industry has long been the home of successful entrepreneurs. For instance, Marriott was originally a root beer stand run by husband and wife J.Willard Marriott and Alice Sheets Marriott until they saw the potential in turning into a restaurant chain and then the Marriott International hotel chain we know today. Meanwhile, the global Hilton Hotels & Resorts brand came about by chance, when Conrad Hilton decided to take a chance on purchasing a hotel after taking advantage of being in the right place at the right time.

More recently, some of the successful entrepreneurs building tomorrow’s hospitality industry include:

  • Brian Chesky and Joe Gebbia created Airbnb which has since enabled people across 191 countries to rent their properties to travelers
  • Leo Grifka, a hotelier and entrepreneur saw the potential in a disused 49-room motel and began a project to turn it into a boutique hotel 
  • Anne-Sophie Pic is a Michelin-starred chef and owner of several restaurants
  • Giuliano Gasparini founded Fratelli Fresh, a group of Italian restaurants in Australia
  • Eric Favre founded a luxury tea and coffee brand, sold in more than 50 countries

Studying at a luxury hospitality school for entrepreneurship

With the luxury hospitality sector growing faster than any other area, studying at a luxury hospitality school for entrepreneurship can help you launch your career in this highly competitive and lucrative market. You’ll gain the knowledge, skills, and mindset necessary to become a successful entrepreneur in the luxury hospitality industry. You’ll be able to access industry professionals, state-of-the-art facilities, innovations, technologies, and the latest trends while gaining valuable hands-on practical experience through internships and networking events.

Luxury hospitality schools like Glion offer programs that provide a comprehensive understanding of the hospitality industry and the skills necessary to launch and grow a successful business. It will prepare you for the challenges of a competitive marketplace and enable you to create innovative solutions to delight today’s luxury consumers.

Benefits of studying at a luxury hospitality school for entrepreneurship

Studying at a luxury hospitality school for entrepreneurship offers huge advantages for aspiring entrepreneurs to succeed in the luxury hospitality industry. Some of the many benefits you can look forward to include these:

  • Specialized education delivered by industry experts
  • Excellent networking opportunities through the school’s connections with industry leaders
  • Access to state-of-the-art facilities and resources that inspire aspiring entrepreneurs
  • Exposure to real-world experiences through internships and practical projects
  • Studying at a world-class luxury hospitality school for entrepreneurship like Glion gives students instant credibility

Overcoming common challenges faced by entrepreneurs in the hospitality industry

Morsa Images/DigitalVision via Getty Images

Many of the hospitality industry’s most successful entrepreneurs have faced significant obstacles. Entrepreneurs face unpredictable challenges, but overcoming them can be key to long-term results. Here are a few examples.


Hospitality is a highly competitive industry. Entrepreneurs must find ways to differentiate their businesses, by creating distinctive brands, offering unique services or amenities, or catering to a niche market.


Many sectors within hospitality are seasonal, and businesses will experience periods of high and low demand. Entrepreneurs need to plan accordingly and effectively manage cash flow during slow periods.

High fixed costs

Many hospitality businesses have high fixed costs, from staff to infrastructure, which means entrepreneurs must manage their outgoings carefully and look for ways to reduce costs without sacrificing quality. This can mean negotiating with suppliers, using technology to streamline operations, and implementing energy-saving measures.


Becoming an entrepreneur in the hospitality industry can mean navigating red tape and complying with regulations. This means staying current with regulatory requirements, investing in staff training, regularly reviewing policies, and getting legal advice when required.

Customer expectations

Hospitality customers, especially those in the luxury sector, have high expectations. Entrepreneurs must strive to exceed expectations to build a loyal customer base. This can mean responding to customer feedback promptly, offering personalized experiences, and being seen to go above and beyond for customers.

Changing industry trends

The hospitality industry is continuously evolving, and new trends are always emerging, making it challenging to keep up with customer demand and market competition. Studying at a luxury hospitality school such as Glion helps entrepreneurs learn how to identify trends and adjust their businesses accordingly.

Developing innovative products and services in the hospitality industry

Glion offers programs that teach students to develop entrepreneurial skills and think creatively within hospitality. Students learn to identify problems and challenges, develop new products and services, and implement successful business models. They’ll also learn about developing marketing and branding strategies to promote their innovations.

Glion has a network of industry professionals and entrepreneurial alumni to provide valuable insights and connections for aspiring entrepreneurs. They also have access to industry experts through internships, industry events, and guest lectures, providing a broad understanding of the industry and current trends.

Securing funding for a new business venture in the hospitality industry

Studying at a luxury hospitality school provides students with practical knowledge of financial management, business planning, and fundraising techniques through its entrepreneurship curriculum. Students have access to experienced faculty members, industry professionals, and alumni who can offer advice on securing funding for business ventures.

The role of entrepreneurship in economic growth and job creation in the hospitality industry

Entrepreneurship is hugely important for both economic growth and job creation within the hospitality industry. Entrepreneurship leads to the launch of new businesses and innovative products and services that encourage economic growth and create new jobs that support local communities.

Statistics on the economic impact of entrepreneurship in the hospitality industry

Entrepreneurship helps the hospitality industry grow, and contributes over $1.9 trillion to the US economy, including $46.71 billion in local and state taxation, on average, each year. Entrepreneurship in the hospitality industry also accounts for more than 8.3 million jobs and 44% of economic activity in the US.

Benefits of entrepreneurship for aspiring entrepreneurs studying at a luxury hospitality school

Studying at a luxury hospitality school allows aspiring entrepreneurs to apply the knowledge and skills they’ve developed in a practical setting. They can develop a unique business idea or concept, gain hands-on experience in managing a business and have the flexibility to work on an idea they’re passionate about.

Skills and traits gained through entrepreneurship

shih-wei/[E+ via Getty Images

A person can gain many valuable skills and qualities through entrepreneurship. Entrepreneurship enhances problem-solving skills and the ability to use creativity to develop innovative and effective solutions.

Entrepreneurship also fosters resilience, as entrepreneurs must be prepared to take calculated risks and overcome obstacles to succeed. Entrepreneurship is also valuable in helping to improve communication and interpersonal skills, time management, and organizational skills while cultivating a strong work ethic and growth mindset.

Factors leading to entrepreneurial success

Alongside hard work, determination, and adaptability, entrepreneurial success depends on attributes such as resilience, innovative thinking, networking, customer focus, and team building. Successful entrepreneurs are typically passionate about their work and can adapt and innovate to market challenges. They successfully build strong relationships with partners, investors, and customers and can manage their business finances effectively.


Entrepreneurship is an exciting and rewarding path that’s also an important driver of innovation, economic growth, and job creation. While entrepreneurs will inevitably face various challenges, it’s important to be resilient and focus on your business or concept. With a strong work ethic, determination, creativity, and a willingness to learn and adapt, you can become a successful entrepreneur who makes a significant impact.

Photo credits
Main image: LukaTDB/E+ via Getty Images

View similar stories